Content is King? From Blogger to Running CBS in Five Years

Climbing the Content Ladder: Turning Blogging into Media Mastery

For years, we’ve heard “content is king” as old-fashioned journalism and the mainstream media seemed to whither away, losing credibility, money, and readers/viewers. The Free Press image courtesy of The Free Press.

A century after CBS pioneered a new thing called “radio,” journalism has come full circle.

The former “Tiffany Network,” which gave the world authoritative truth tellers like Edward R. Murrow and Walter Cronkite, has now crashed.

Its rating and reputation are in ruins. But something very new and unexpected is coming.

CBS is expected to pay millions to try to “get its groove back” by hiring a journalist turned blogger who made truth, credibility, and free speech the core of her new brand, The Free Press.

That purchase could theoretically take CBS full circle:

• From startup to an all-powerful Establishment giant to new media.
• From newcomer to widely respected leader to reborn truth seeker.

Will CBS get its groove back by buying a blogging site?

CBS’s new owner is ready to spend more than $100 million to buy The Free Press, a respected new media source of truth that began as a blog just five years ago.

Why that’s huge? Newsweek (a jewel of the old order) was sold for a mere dollar…