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How I’m Making More Money While Working Fewer Hours
Steal my strategy
The last year has seen a lot of changes for me, including a big increase in my non-work responsibilities, so making more money while working fewer hours has become a necessity. Here’s how I’m doing it.
Simplify everything
I’ve streamlined everything in my freelance writing business so there are fewer moving parts. I went from running three blogs (and three associated newsletters) to running a single Substack publication that essentially functions as both a blog and a newsletter.
I use my LinkedIn profile and Medium portfolio to effectively stand in for a writer’s website when pitching for new work, and so far it’s working fine.
I’ve also heavily reduced the amount of time I spend on social media. We all tend to fall into the trap of thinking that we need to be active on socials to build an audience and find clients, but my analytics show that it’s rarely how people find me — and almost never how paying clients find me.
Social media actually has a very low ROI these days for most of us unless we’re spending a significant amount on well-targeted, paid ads. That’s how it’s looking in my field of work anyway.
