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Investors Want To Spend Money On Your Social Startup. Here Is Exactly How To Attract Them.
The most used language of value is finance. Innovative social enterprises need the know-how to attract investors and grants.
I’m standing in front of a jury in one of the highest towers in Shanghai. The critical audience consists of Ernst & Young senior consultants constantly searching for flaws and critical points on my business presentation. They’re not even blinking with one eye. I’m sweating big time.
Nevertheless, I’m prepared as hell and I know one thing for sure. The jury members will question my return on investment calculations. Heck, they’ll question every tiny chart and formula on my pitch deck. Because that’s what investors do. And that’s what I’m here for.
One year later in Berlin, I’m standing in front of an audience again. Nobody judges (at least I hope so), but everyone listens. I’m a speaker at an important panel talking about the future of NGOs, the lack of investments and a large amount of bureaucracy coming from the government.