How wide is your school’s admissions moat?

International School Admissions: Creating Switching Costs

Dr Denry Machin
Jan 3, 2019 · 4 min read

Why would a parent choose your school over a competitor?

In a previous article I gave one possible answer: your enablers and deciders.

To recap, are what make your school a viable option for parents — offering the right curriculum for their child’s needs, for example.