Life as a Lover: Living in Co-Creation

On making love with the chaos of life

Photo by jacob avanzato on Unsplash

In a lecture with a marketing manager from Spotify many years ago, the topic was how one’s usage of Spotify was seen as the start of a relationship. Just as you wouldn’t ask someone to marry you on the first date, they wouldn’t then ask a new user to become a monthly paid user upon downloading the app. First, you go on a few dates…