How To Create Appealing Designs For Social Media

We’re all attracted to the beauties of life; whether they be sleek cars, beautiful women, gorgeous homes, or an aesthetically pleasing image on social media. This is because as humans, we are visual beings. We’re led by the things that we can not just hear but see, which is why people are glued to their phone screen for countless hours a day, scrolling through their social feed to see and share interesting content and designs for their friends to see.
What then does this mean for the business owner? To get the right dose of shares, clicks and engagement on your social media content, you have to create designs that are not just attractive and easy on the eyes but also relevant. Why? Because image is everything! Your social media content is 40 times more likely to be shared on social media when paired with a relevant image. Facebook posts with a design get 3 times more engagement and tweets with images have up to 150% engagement!
So, how do you improve on your social media designs with no form of expertise? Here’s how.
- Pick a tool you’re comfortable with. Whether it be Canva, Photoshop, Corel draw, etc. pick a design tool and learn its nitty-gritty thoroughly. This is your first and major step towards creating impeccable designs.
- Stick with the guidelines. Every brand has its unique guidelines and it is important that you learn and adhere to them. Non compliance to guidelines will have your designs without a form of direction and strewn all over the place. Plus, not only do sticking to brand guidelines make for easy identification but it also creates a strong top of mind awareness for your brand. Case in point, GT Bank.
- Get the right dimensions. Each social media platform is different in its presentation and layout. What works on Facebook may not fit well on LinkedIn. Get the right dimensions for posts, cover designs, etc. so parts of your designs are not cut out or at most rejected.
- Learn the lingua. When designing for digital assets, there are quite a number of terms you’ll come across and it is important that you learn them and know where they fit in on your design. E.g : CTA, Body copy, etc.
- Use the right images. Plagiarism is a huge no-no and you certainly wouldn’t want your brand caught in the web of plagiarism so from the get go, you need to know what kinds of images you would be using; whether stock photos, templates, or photography.
For further guidance, on how to create appealing designs for social media, be sure to download our graphical guide to creating social media designs right here and if all of this sounds like a tall order to you or you’re simply swamped by wearing many hats, we would love to meet your every design needs and more by taking the stress of creating designs off of you. So be sure to get in touch with the relentlessly creative humans at Digiengage Nigeria

