PlugIn Weekly

July 19th, 2024

1. Ad EA is developing prototypes to offer in-game ads, with the goal of generating more funding through advertising. Read full here
2. Sports The International Olympic Committee announced that the first Olympics exclusively focused on e-sports will be held in Saudi Arabia in 2025. The proposal will be submitted officially during the Paris Olympic Games, in conjunction with the Olympic Committee of the Kingdom of Saudi Arabia. In addition to providing a new platform for those participating in these events, it will also help the country’s continued sporting development. Read full here
3. Metaverse Balenciaga, the French luxury brand, developed an app for Apple Vision Pro that allows you to bring fashion runways into your home as a new immersive experience. Read full here
4. XR “The heARt experience” is Foot Locker’s new augmented reality campaign. This new immersive experience will be active in parallel with the Summer Olympic Games in Paris. Through codes in the city’s physical stores, you will be able to experience the transformation of the city. Read full here
5. Media It has been reported that multiple companies, including Apple, have been training artificial intelligence models using YouTube content without the consent of the authors. Read full here