7 books to help you build your personal brand
If you’re looking to advance your career, establish new ways to make money, build your business, or even just build a following online, personal branding is an important step to take. Personal branding is applying the typical branding techniques, often used by brand specialists and marketers, to your own profile. In this collection, we’re sharing some of the best books to help you get started with your personal branding, or to up your game and become even better.
Forever Employable
How to Stop Looking for Work and Let Your Next Job Find You
by Jeff Gotthelf
Why read?
In this practical book, Jeff Gothelf shares the tips, tricks, techniques, and learnings that helped him build his own personal brand, and become forever employable.
Using the timeline from his own career and anecdotes, stories, and case studies from other successful recognized experts, Jeff provides a step-by-step guide to building a foundation based on your current expertise, ensuring that no matter what happens in your industry you’ll remain forever employable.
77 pages, Gothelf Corp 2020
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BrandingPays
The Five-Step System to Reinvent Your Personal Brand
by Karen Kang
Why read?
In this highly practical book, Karen Kang delivers a guide to strategic personal branding that you can use to stand out. The method is perfect for professionals and entrepreneurs alike, and has been created by a proven professional in the branding field.
Karen Kang is a recognized brand strategist, and also the CEO and founder of a personal branding company, BrandingPays. So, you can feel confident that she knows what she’s talking about.
208 pages, BrandingPays Media 2013
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Rise of the Youpreneur
The Definitive Guide to Becoming the Go-To Leader in Your Industry and Building a Future-Proof Business
by Chris Ducker
Why read?
Author Chris Ducker coined the term Youpreneur, which forms the centre of his book, Rise of the Youpreneur.
A Youpreneur transcends the old rules of business and builds a sustainable business from the foundation of their experience, interests, and personality — their personal brand. Youpreneurs draw an engaged, loyal audience even as they pursue varying, changing interests. They play by their own rules, and they reap the benefits.
In this book, Chris Ducker shows us how we can build our own personal brand, build the ‘Business of You’, and become a Youpreneur.
288 pages, 4C Press 2018
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Platform
The Art and Science of Personal Branding
by Cynthia Johnson
Why read?
In the modern world, influence is everything, and personal branding equals influence. Platform is the how-to handbook by top expert Cynthia Johnson for everyone who wants to develop and manage a personal brand. In Platform, Johnson explains the process of going from unknown to influencer by achieving personal proof, social proof, recognition, and association.
Anyone who wonders how their favourite influencers found their voices and built their audiences, will find the answers here and discover that the process is technical, creative, tactical, and much easier than they might have expected.
224 pages, Lorena Jones Books 2019
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Digital You
Real Personal Branding in the Virtual Age
by William Arruda
Why read?
Successful branding is based on authenticity. So how do you reveal your own brand? First, by searching yourself for answers to questions like these: What do you do better than anyone? What are you most proud of? What makes you lose track of time?
Willian Arruda, in his book Digital You, describes modern world of personal branding and helps you to define, express, and expand your personal brand for the virtual world. Branding is not about being famous, Arruda explains; it’s about being selectively famous. When you understand the true value of personal branding, you can use it as a serious career development strategy.
150 pages, Association for Talent Development 2019
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Reinventing You
Define Your Brand, Imagine Your Future
by Dorie Clark
Why read?
In Reinventing You, Dorie Clark provides a step-by-step guide to help you assess your unique strengths, develop a compelling personal brand, and ensure that others recognize the powerful contribution you can make in your field.
Dorie Clark fills this book with personal stories mixed with interviews and examples from other prominent names, such as Al Gore, Tim Ferriss, and Seth Godin.
240 pages, Harvard Business Review Press 2017
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Introduction to Personal Branding
10 Steps Toward a New Professional You
by Mel Carson
Why read?
This short read brings you a powerful introduction to the topic of personal branding, with 10 actionable steps that you can do immediately.
These actionable steps include advice on how to take the perfect profile photo, how to think about your professional purpose, how to optimize your LinkedIn profile, how to optimize your social media presence for search engines like Google and Bing, how to craft a personal branding statement, how to analyze your competitors across social media so you can make your brand differentiate from theirs and how to be social by design.
65 pages, Delightful Communications 2016
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