It’s key to success that we market the products we build right. It’s about telling an exciting story, knowing your customers and successfully engaging with them. Therefore, Product Managers and Marketers need to work closely together.
Digital Marketing is an evolving field, where trends change rapidly. We’ve collected the best books that will keep you up-to-date with trends, help you to keep your target audience engaged and teach you relevant strategies in Digital Marketing.
Why Things Catch On
by Jonah Berger
What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?
Contagious provides specific, actionable techniques for helping information spread — for designing messages, advertisements, and content that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.
256 pages, Simon & Schuster 2016
Digital Marketing Strategy
An Integrated Approach to Online Marketing
by Simon Kingsnorth
Ranging from social media, SEO, content marketing and user experience, to customer loyalty, automation and personalization, this edition features cutting edge updates on marketing automation, messaging and email, online and offline integration, the power of technologies such as AI, plus new data protection and privacy strategies. Accompanied by downloadable templates and resources, Digital Marketing Strategy is an ideal road map for any marketer to streamline a digital marketing strategy for measurable, optimized results. Online resources include practical implementation guides spanning SEO, paid-search, email, lead-generation and more, as well as group activities, which will be regularly updated to equip readers as digital marketing continues to evolve.
384 pages, Kogan Page 2019
What Customers Crave
How to Create Relevant and Memorable Experiences at Every Touchpoint
by Nicholas Webb
Think you know your customers? You better be more assured than just thinking you do, because your success depends on it! The best companies in the world first research exhaustively what their customers desire, and then they deliver it in memorable and deeply human experiences — resulting in success previously believed to be unachievable. So once again, how well do you know your customers?In a hyperconnected economy that is radically changing consumer expectations, this vital expectation for any successful business is not always easy. But in What Customers Crave, author and business strategist Nicholas Webb simplifies this critical task into being able to confidently answer two questions: What do your customers love? What do they hate? Jam-packed with tools and examples, this must-have resource helps businesses reinvent how they engage with customers (both physical and virtual).
256 pages, AMACOM 2016
How Today’s Fastest-Growing Companies Drive Breakout Success
by Morgan Brown & Sean Ellis
Written by two of the industry pioneers, this book is a comprehensive toolkit or “bible” that any company in any industry can use to implement their own Growth Hacking strategy, from how to set up and run growth teams, to how to identify and test growth levers, and how to evaluate and act on the results.
Hacking Growth focuses on customers — how to attain them, retain them, engage them, and monetize them — rather than product.
320 pages, Virgin Books 2017
They Ask, You Answer
A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer
by Marcus Sheridan
In today’s digital age, the traditional sales funnel―marketing at the top, sales in the middle, customer service at the bottom―is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company―but only if your content strategy puts your answers at the top of those search results. It’s a simple and powerful equation that produces growth and success: They Ask, You Answer.
352 pages, Wiley 2019
Your Go-To Guide to Creating Ridiculously Good Content
by Ann Handley
Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer.
If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers.
In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results.
320 pages, Wiley 2014
The Tipping Point
How Little Things Can Make a Big Difference
by Malcolm Gladwell
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
301 pages, Back Bay Books 2002
Building a Storybrand
Clarify Your Message So Customers Will Listen
by Donald Miller
Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage.
Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to.
240 pages, HarperCollins Leadership 2018