This year’s Mind the Product conference in London is over, but no need to be sad. We’ve collected all books that were mentioned on stage, so you have plenty to follow up on. This will keep you busy for the next weeks!
Understanding Design Thinking, Lean, and Agile
by Jonny Schneider
High-performance organizations, and the people who lead them, rarely hold onto one methodology or mindset alone. In this book, Jonny gives you the key insights to get started. What each is, the benefits and limitations, how and where to get started. Save yourself the cost of a certificate, and learn by doing and applying the lessons within.
“While powerful concepts, Design Thinking, Lean, and Agile are heavily misunderstood. Jonny elegantly breaks down the real meaning behind these terms, and tells you how they can be used effectively to create great products. It’s a must read for every organization.”
— Melissa Perri (Keynote speaker, teacher, and author of Escaping The Build Trap.)
76 pages, O’Reilly 2013
Analog In, Digital Out
Voices That Matter
by Brendan Dawes
Brendan’s book offers a deeply personal, approachable and honest account of his creative process and how he comes up with great ideas and designs for interactive experiences. This book is a true joy to read that’s infused with clever visual punctuation to every page and story. Destined to become a classic design tome that will help readers tap into their own processes and creativity.
336 pages, New Riders 2006
Testing Business Ideas
by David J. Bland & Alexander Osterwalder
7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas.
368 pages, Wiley 2019 (NEW)
The EQ Interview
Finding Employees with High Emotional Intelligence
by Adele B. Lynn
With a growing body of research showing that Emotional Intelligence is one of the key indicators of success, smart hiring managers know that choosing employees based on their EQ makes sense. What they don’t know is the best way to do it. The EQ Interview gives readers the skills and understanding they need to assess candidates’ emotional intelligence and ensure that they’re the right fit for the job. This practical guide explains the five areas of emotional intelligence, and how these competencies enhance job performance.
192 pages, Amacom 2008
Pixels and Place
Connecting Human Experience Across Physical and Digital Spaces
by Kate O’Neill
The distinction between “online” and “offline,” between “digital” and “physical,” once seemingly unambiguous, has begun to blur thanks to the ubiquity of smartphones and personal location data, ad and experience targeting, connected devices, wearable technology, the Internet of Things, and additive capabilities like 3-D printing. The biggest business opportunities for innovative experiences, according to digital marketing expert and “tech humanist” Kate O’Neill, will come from blending the physical and digital worlds intentionally to create a meaningful and integrated human experience.
“Kate O’Neill’s Pixels and Place is a must read for those of us fascinated by the tidal shift taking place around us in the way we envision the world and our experiences within it.”
— Mitch Lowe, Founding executive of Netflix
224 pages, KO Insights 2016
How You Can Make Technology Better for Business and Better for Humans
by Kate O’Neill
Technology drives the future we create. But are we steering that technology in directions that create that future in the best way, for most people? In her new book “Tech Humanist,” Kate O’Neill examines the intent, goals and avenues through which people create and distribute technology, and the amplifying effects technology has on the values the organizations that deploy it. O’Neill defines a new model of business leader — the “tech humanist” — as developing honest assessments of organizational goals that move far beyond traditional P&L statements.
267 pages, Independently 2018
Product Roadmaps Relaunched
How to Set Direction while Embracing Uncertainty
by C. Todd Lombardo, Bruce McCarthy, Evan Ryan & Michael Connors
This book is written for product people. If you’re wondering if that’s you, we’re referring to the individual or individuals responsible for developing, prioritizing, and rallying support for the development of a product or service. This role has been compared to a mini CEO, but we think that overstates the level of control most product people have.
272 pages, O’Reilly Media 2017
Product Research Rules
A Foundational Guide for Accurate, Accelerated User Research That Delivers Insights in Four Simple Steps
by C Todd Lombardo and Aras Bilgen
This book examines how your company should practice user research in the modern era. Ideal for product professionals inside organizations that create digital products, this book makes UX research techniques accessible for a broader swath of product teams. While UX professionals might enjoy this book, it’s for the others on their teams who may benefit the most from this information. Learn how user research has become a required skill across roles and industries. Explore modern user research practices now in wide use in the field. Gain a solid theoretical foundation for user research, as well as a wealth of practical content, real-world examples, and tools.
The Big Book of Mental Models
by Gabriel Weinberg and Lauren McCann
The world’s greatest problem-solvers, forecasters, and decision-makers all rely on a set of frameworks and shortcuts that help them cut through complexity and separate good ideas from bad ones. They’re called mental models, and you can find them in dense textbooks on psychology, physics, economics, and more. Or, you can just read Super Thinking, a fun, illustrated guide to every mental model you could possibly need.
352 pages, Portfolio 2019
Thinking, Fast and Slow
by Daniel Kahneman
In this bestseller, Daniel Kahneman gives practical and enlightening insights into how choices are made in both our business and our personal lives and how we can use different techniques to guard against the mental glitches that often get us into trouble.
512 pages, Farrar, Straus and Giroux 2011
Things That Gain from Disorder
by Nassim Nicholas Taleb
Antifragile is a standalone book in Nassim Nicholas Taleb’s landmark Incerto series, an investigation of opacity, luck, uncertainty, probability, human error, risk, and decision-making in a world we don’t understand.
544 pages, Incerto 2014
Escaping the Build Trap
How effective product management creates value
by Melissa Perri
Melissa Perri’s first book has the potential to become a real classic. In Escaping the Build Trap she focuses on the most common pitfalls Product Managers and companies fall into when releasing feature by feature instead of focusing on the customer’s needs.
In this book, Melissa — CEO of Product Labs and founder of the Product Institute — helps you to identify whether you are caught in the “build trap” and more importantly, gives you practical advice how to escape it. She brings together her year-long experience of building products and deep knowledge of how product-lead organisations work.
200 pages, O’Reilly Media 2018
If you want to have a more detailed recap of all talks, check out the live blogging article here.
Do you miss a book on this list? Let us know in the comments below. #sharingiscaring #mtpconf