Book Sips #1 — Hooked by Nir Eyal & Ryan Hoover

Josh Morales
Nov 15, 2019 · 2 min read

First thing you do in the morning? Checking your smartphone (and you do it more than 150 times a day). Last thing you do at night? Watching a show (not necessarily in TV).

In ‘Hooked: How to Build Habit-Forming Products’ by Nir Eyal (@eyal99) we are taught in…well, creating addicting experiences that users can’t resist and how companies take advantage of it with a myriad of examples. Check out this one: ‘Yin (not her real name) is in her mid-twenties, lives in Palo Alto and attends to Stanford University. She has all the composure and polish you’d expect of a student at a prestigious school, yet she succumbs to a persistent habit throughout her day. She can’t help it; she is compulsively hooked on Instagram.’

‘It’s just fun, I don’t have a problem or anything. I just use it whenever I saw something cool. I feel I need to grab it before it’s gone.’

There’s no need to panic. Be aware and next time you state ‘I don’t have time for this’ remember you can freely choose between a book or a remote control (otherwise, the decision will be taken for you).

#joshdixit

Hooked

Why read?

256 pages, Portfolio 2014

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About the authors

Nir Eyal

Ryan Hoover

PM Library

Books and topics around tech, business and design that help you build better products.

PM Library

With the PM Library, we help you explore new books and topics around tech, business and design because we believe reading is essential to building better products and growing in our careers. We are a team of dedicated product people based in Barcelona, London and Munich.

Josh Morales

Written by

User-obsessed, readaholic and a sociologist after all — Senior User Researcher @Hotjar, Editor of @thepmlibrary and Educator.

PM Library

With the PM Library, we help you explore new books and topics around tech, business and design because we believe reading is essential to building better products and growing in our careers. We are a team of dedicated product people based in Barcelona, London and Munich.

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