Let me explain it for designers. Let’s imagine there are 2 guys in your brain: The first one makes up quick-and-dirty prototypes of what he thinks the story is about, while the second one is a lazy guy which most of the times takes the first guy’s low-fi protos as an MVP, but sometimes he’s not buying it. Then he digs deeper to eventually validate it. As you can imagine, the outcome won’t always be perfect.
According to Danny Kahneman, that’s precisely how the brain works for decision making and he explains it much better than I did in his well-known ‘Thinking, Fast and Slow’. Cognitive biases, life tips and even funny experiments enrich a book indispensable for everyone but specially for human-centered designers. A sip:
‘We focus on our goal, anchor on our plan, and neglect relevant base rates, exposing ourselves to the planning fallacy. We focus on what we want to do and can do, neglecting the plans and skills of others. Both in explaining the past and in predicting the future, we focus on the causal role of skill and neglect the role of luck. We are therefore prone to an illusion of control. We focus on what we know and neglect what we do not know, which makes us overly confident in our beliefs’
Obviously, the obvious isn’t that obvious, blind as we’re to our own blindness.
Thinking, Fast and Slow
by Daniel Kahneman
Bring your knowledge about the brain and decision making a step forward. Learn about the complexities of thought machinery on duty.
Farrar, Straus and Giroux