Book Sips #12 — ‘Thinking Fast and Slow’ by Daniel Kahneman

Josh Morales
Apr 17, 2020 · 2 min read
‘Thinking, Fast and Low’ by Daniel Kahneman

Let me explain it for designers. Let’s imagine there are 2 guys in your brain: The first one makes up quick-and-dirty prototypes of what he thinks the story is about, while the second one is a lazy guy which most of the times takes the first guy’s low-fi protos as an MVP, but sometimes he’s not buying it. Then he digs deeper to eventually validate it. As you can imagine, the outcome won’t always be perfect.

According to Danny Kahneman, that’s precisely how the brain works for decision making and he explains it much better than I did in his well-known ‘Thinking, Fast and Slow’. Cognitive biases, life tips and even funny experiments enrich a book indispensable for everyone but specially for human-centered designers. A sip:

‘We focus on our goal, anchor on our plan, and neglect relevant base rates, exposing ourselves to the planning fallacy. We focus on what we want to do and can do, neglecting the plans and skills of others. Both in explaining the past and in predicting the future, we focus on the causal role of skill and neglect the role of luck. We are therefore prone to an illusion of control. We focus on what we know and neglect what we do not know, which makes us overly confident in our beliefs’

Photo by Monica Sauro on Unsplash

Obviously, the obvious isn’t that obvious, blind as we’re to our own blindness.

Thinking, Fast and Slow

by Daniel Kahneman

Why read?

Bring your knowledge about the brain and decision making a step forward. Learn about the complexities of thought machinery on duty.

Farrar, Straus and Giroux

Get this book

PM Library

Books and topics around tech, business and design that help you build better products.

PM Library

With the PM Library, we help you explore new books and topics around tech, business and design because we believe reading is essential to building better products and growing in our careers. We are a team of dedicated product people based in Barcelona, London and Munich.

Medium is an open platform where 170 million readers come to find insightful and dynamic thinking. Here, expert and undiscovered voices alike dive into the heart of any topic and bring new ideas to the surface. Learn more

Follow the writers, publications, and topics that matter to you, and you’ll see them on your homepage and in your inbox. Explore

If you have a story to tell, knowledge to share, or a perspective to offer — welcome home. It’s easy and free to post your thinking on any topic. Write on Medium

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store