Book Sips #16 — ‘Don’t make me think’ by Steve Krug
With this book, Steve Krug sets the foundations of web usability and made them available to anyone that wonders what user experience is about. It just seems and old glory but appearances are deceptive, this is a must-read for everyone who wants to be in on UX: the last edition includes mobile first and responsive design!
In ‘Don’t make me think: A Common Approach to Web Usability’ one learns the 3 laws of usability: self-evidence, instinctive clicks and word reduction. It’s also a good guide to set-up your own usability testing and to learn the basics of how to conduct a session. Even if you’re perhaps only interested in how to create a usable landing page that converts, this is your book too! A sip:
‘When we’re creating sites, we act as though people are going to pore over each page, reading our finely crafted text, figuring out how we’ve organized things, and weighing their options before deciding which link to click.
What they actually do most of the time (if we’re lucky) is glance at each new page, scan some of the text, and click on the first link that catches their interest or vaguely resembles the thing they’re looking for. These are usually large parts of the page that they don’t even look at.’
Design a web as you would do with a building: significant rooms, logical distribution and easy to access space.
#joshdixit
Don’t make me think
by Steve Krug
Why read?
Immerse yourself in the web usability world, for beginners but also worth to keep revisiting now and then
216 pages, New Riders Publishing 2000
Get this book (amazon.com) (amazon.de)
