Book Sips #19 — ‘Inspired’ by Marty Cagan
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The bible for all Product Managers. “This book shouldn’t be a one time read. Use it as a constant reminder of how great products get created and how successful PMs work” (Petra Wille — Product Discovery Coach). The book is covering the full range from Product Management basics to how to structure and staff an empowered and effective product organization. Therefore, it can be easily read multiple times. Depending on your personal situation and the company you are working in, you might extract different things and learn something new each time.
A sip:
‘Engineering organizations are typically designed to focus on building a product right, rather than building the right product. It’s easy for the product management team to be consumed in the details and pressures of producing detailed specs rather than looking at the market opportunity and discovering a winning product strategy and roadmap.’
..and my personal favourite:
‘While almost everyone today claims to be Agile, what I’ve just described is very much a waterfall process.’
Marty Cagan is currently writing on a new book called “Empowered” especially for product leaders. You can pre-order it here.
More content around the book
The Product Management 101 — Start here (2020)
Talk at Lean Product Meetup (2018)
Talk at Product Tank London (2019)
Write up of one of his talks about ‘How to Make Products People Love’ (2012 — a little older but still very valid)
Inspired
How to create tech products customers love
by Marty Cagan
Why read?
In 2018 Marty Cagan published the second edition of his Product Management classic Inspired. It provides you with a deep dive into how the most successful product-driven companies work today, how they staff and structure their organization and how they develop and ship products customers will love. This book is for everyone at every stage and skill-level of Product Management — if you’re starting off with Product then this is your “bible”.
368 pages, John Wiley & Sons 2018
Get this book
(amazon.com) (amazon.de)
