Book Sips #2— ‘Sense & Respond’ by Jeff Gothelf & Josh Seiden
You’re probably familiar with the term ‘Lean’ and its implications (if you are not, you should check our Collections about the topic). Regardless of what your case is, this book is on a whole new level!
Jeff Gothelf and Josh Seiden have done it again: they’ve put together invaluable learnings from their experience and real-life field examples for creating a new framework of business management: sense and respond.
Two-way conversation with the market sits in the center of this idea, where software isn’t just another part of a company, but a chance to catch up with customer expectations and act accordingly, including (of course) the way processes are organized internally. In a word, focus on the outcomes, not on the outputs. A sip:
‘Delivery culture is characterized by top-down decision making, multiyear road maps, annual planning cycles and arbitrary deadlines. It is not a culture that builds two-way conversations. It is, therefore, an obsolete and risky way of working in a software-driven world.’
Set the rules of the game and its objectives and let the players beat the game!
Sense & Respond
How Successful Organizations Listen to Customers and Create New Products Continuously
by Jeff Gothelf and Josh Seiden
Why read?
Do you feel trapped shipping new features and measuring the wrong metrics? Is the customer voice not listened enough in your organization? Reading this book will set your mind to orchestrate the change, don’t think it twice!
227 pages, Harvard Business Review Press 2017
