Book Sips #22 — ‘Forever Employable’ by Jeff Gothelf

Josh Morales
PM Library
Published in
3 min readJul 10, 2020
‘Forever Employable’ book cover

The first question I asked Jeff Gothelf, the so-called Lean UX guy, about his new book was ‘What made you write about a topic apparently unrelated to what you wrote before?’. His answer, in a nutshell: market demand. However, he could have easily told me: ‘Look Josh, you will find the answer to that question in the book itself’ and he would have been right!

In less than a 100 pages, in ‘Forever Employable: How to Stop Looking for Work and Let Your Next Job Find You’ Jeff encourages the readers to ‘future-proof’ their career by following 5 main steps: Plant a flag, Tell your story, Follow the (New) Path, Teach and Give it all away. The best part though is that each of these steps’ chapters are ended with a Do it Now section, where one can find specific actions to take and start being forever employable from today. Do your future self a favor and read this book! A sip:

‘You don’t need to invent something new to be successful, you don’t need to change the world to make a difference. Think about the things that aren’t going to change–the things that people are going to need consistently time and time again. That’s going to be good process, good collaboration, good places to work, good leadership, and the feeling of fulfillment at work. If you can focus on those particular things, I am confident you can maintain the kind of relevance and the kind of authenticity that’s required to grow into a sustainable thought leadership role and to become forever employable.’

‘Forever Employable’, last Jeff Gothelf’s book

Work on you first and then let that work bring the next jobs
#joshdixit

Forever Employable

How to Stop Looking for Work and Let Your Next Job Find You
by Jeff Gotthelf

Why read?

In this practical book, Jeff Gothelf shares the tips, tricks, techniques, and learnings that helped him build his own personal brand, and become forever employable.

Using the timeline from his own career and anecdotes, stories, and case studies from other successful recognized experts, Jeff provides a step-by-step guide to building a foundation based on your current expertise, ensuring that no matter what happens in your industry you’ll remain forever employable.

77 pages, Gothelf Corp 2020

Get this book (amazon.com, amazon.de)

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Josh Morales
PM Library

User-obsessed, readaholic and a sociologist after all — Senior User Researcher @Hotjar, Editor of @thepmlibrary and Educator.