Book Sips #31 — ‘What They Don’t Teach You at Harvard Business School’ by Mark H. McCormack
A couple of years ago I actually thought about doing an MBA to get better at Product Management and to have a chance to work for the Facebooks and Googles of this world. Roughly at the same time, I found this book and it sparked my interest directly. Instead of paying a fortune on actually going to a business school why not start with a book that might teach me even better things.
To this day, McCormack’s business classic remains a must-read for executives and managers at every level. Relating his proven method of “applied people sense” in key chapters on sales, negotiation, reading others and yourself, and executive time management, McCormack presents powerful real-world guidance on
- the secret life of a deal
- management philosophies that don’t work (and one that does)
- the key to running a meeting — and how to attend one
- the positive use of negative reinforcement
- proven ways to observe aggressively and take the edge
- and much more
‘Today, if someone showed me a five-year plan, I’d toss out the pages detailing Years Three, Four and Five as pure fantasy. Anyone who thinks he or she can evaluate business conditions five years from now, flunks.’
What They Don’t Teach You at Harvard Business School
Notes from a Street-smart Executive
by Mark H. McCormack
Mark H. McCormack, one of the most successful entrepreneurs in American business, is widely credited as the founder of the modern-day sports marketing industry. On a handshake with Arnold Palmer and less than a thousand dollars, he started International Management Group and, over a four-decade period, built the company into a multimillion-dollar enterprise with offices in more than forty countries.
288 pages, Bantam 1986
Get this book here on Amazon!