Listening to people who intend to start their own business is always a good chance to get prioritize right both in your professional and personal life. This book is more a manifesto than an essay: principles to live by when adopting a customer-first approach.
Conventional wisdom presents starting a business as a matter of keeping high well-known KPIs such as ROI. Nothing far from reality states Derek Sivers in his ‘Anything You Want: 40 lessons for a new kind of entrepreneur’.
In this book, one can learn the real meaning of serving and helping customers on a daily basis, the low value of ideas that aren’t put to action, and the adaptation your initial plan needs to go through in order to keep offering value. But above all, this book is a chance to keep doing what you think should be done in YOUR way. A sip:
‘When you want to learn how to do something yourself, most people won’t understand. They’ll assume the only reason we do anything is to get it done, and doing it yourself is not the most efficient way. But that’s forgetting about the joy of learning and doing. Yes, it may take longer. Yes, it may be inefficient. Yes, it may even cost you millions of dollars in lost opportunities because your business is growing slower because you’re insisting on doing something yourself. But the whole point of doing anything is because it makes you happy! That’s it!’
Being customer-first isn’t the same as being money-first-then-customers.