You can easily tell this book was written by Jake Knapp and John Zeratsky (authors of ‘Sprint’), not only by its funny illustrations but also for the design and the way it’s written, simple and effective. As they claim, ‘Make Time: How To Focus On What Matters Every Day’ is not a productivity book: the objective is that you consciously decide where you put your attention and design your days accordingly, avoiding the 2 monsters of the story: The busy bandwagon (the fake feeling of being productive doing shallow work) and the Infinity Pools (those apps and webs that are designed for keeping you engaged for hours, like social media). The 4-step process couldn’t be more straight-forward: Highlight, Laser, Energize, Reflect, and obviously, repeat.
‘Every distraction imposes a cost on the depth of your focus. When your brain changes contexts — say, going from painting a picture to answering a text and then back to painting again — there’s a switching cost. Your brain has to load a different set of rules and information into working memory. This “boot up” costs at least a few minutes, and for complex tasks, it can take even longer. The two of us have found it can take a couple of hours of uninterrupted writing before we’re doing our best work; sometimes it even requires several consecutive days before we’re in the zone.’
How to Focus on What Matters Every Day
by Jake Knapp, John Zeratsky
Make Time isn’t about productivity or checking off more to-dos. Nor does it propose unrealistic solutions like throwing out your smartphone or swearing off social media. Making time isn’t about radically overhauling your lifestyle; it’s about making small shifts in your environment to liberate yourself from constant busyness and distraction.
304 pages, Currency 2018
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