Book Sips #41 — ‘Building User Research Teams’ by Steve Bromley

Alexander Hipp
Nov 27, 2020 · 3 min read
Image for post
Image for post

🚀 The new PM Library is coming up soon! Sign up here.

So far, I was lucky enough in my career to always have the chance to work together with dedicated user researchers within my team or my group. I also do know that in a lot of companies this is not the case. Everyone wants to build user-centric products and services. Still, not everyone talks to users or has a user researcher to facilitate interviews and to support designers and product managers to get from insights to understanding what users want. Building and running a great user research team takes much more than just running a couple of surveys or talk to users. In his book, Steve Bromley gives excellent insights into how you can make a case for research if you don’t have researchers yet, build research capability, run good research from the start and grow a research team for the long term.

A sip:

‘The first step is to understand what has happened previously, and what people already know about research. It is likely that people will have been exposed to aspects of user research before, whether from previous jobs, previous colleagues or personal interest. It is important to not assume or imply that a new research team are bringing enlightenment to the ignorant masses — no-one likes arrogance! However, it is also necessary to identify and challenge misconceptions that people have about research.’

Image for post
Image for post

Building User Research Teams

How To Create UX Research Teams That Deliver Impactful Insights
by Steve Bromley

User Research | Design | Leadership

Building User Research Teams is a practical guide covering how to build a research team of any size. It covers the whole journey, from convincing colleagues that they need a user research team, through to the development and implementation of the tools and processes needed, to running high-quality studies and mapping the future development of a growing research team.

225 pages, Independently published 2020

Get this book here on Amazon!

PM Library

Books and topics around tech, business and design that help you build better products.

Alexander Hipp

Written by

Senior Product Manager at N26, Founder of PM Library, Co-Organizer of Product Tank Hamburg & Barcelona

PM Library

With the PM Library, we help you explore new books and topics around tech, business and design because we believe reading is essential to building better products and growing in our careers. We are a team of dedicated product people based in Barcelona, London and Munich.

Alexander Hipp

Written by

Senior Product Manager at N26, Founder of PM Library, Co-Organizer of Product Tank Hamburg & Barcelona

PM Library

With the PM Library, we help you explore new books and topics around tech, business and design because we believe reading is essential to building better products and growing in our careers. We are a team of dedicated product people based in Barcelona, London and Munich.

Medium is an open platform where 170 million readers come to find insightful and dynamic thinking. Here, expert and undiscovered voices alike dive into the heart of any topic and bring new ideas to the surface. Learn more

Follow the writers, publications, and topics that matter to you, and you’ll see them on your homepage and in your inbox. Explore

If you have a story to tell, knowledge to share, or a perspective to offer — welcome home. It’s easy and free to post your thinking on any topic. Write on Medium

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store