Book Sips #41 — ‘Building User Research Teams’ by Steve Bromley
So far, I was lucky enough in my career to always have the chance to work together with dedicated user researchers within my team or my group. I also do know that in a lot of companies this is not the case. Everyone wants to build user-centric products and services. Still, not everyone talks to users or has a user researcher to facilitate interviews and to support designers and product managers to get from insights to understanding what users want. Building and running a great user research team takes much more than just running a couple of surveys or talk to users. In his book, Steve Bromley gives excellent insights into how you can make a case for research if you don’t have researchers yet, build research capability, run good research from the start and grow a research team for the long term.
‘The first step is to understand what has happened previously, and what people already know about research. It is likely that people will have been exposed to aspects of user research before, whether from previous jobs, previous colleagues or personal interest. It is important to not assume or imply that a new research team are bringing enlightenment to the ignorant masses — no-one likes arrogance! However, it is also necessary to identify and challenge misconceptions that people have about research.’
Beyond the book
Read Steve’s favourite 6 books on product research & design, listen to his interview or read his articles that go beyond the content of the book.
On My Shelf with Steve Bromley — User Research Lead at Reach plc (London)
I help companies get started with user research, and wrote about how to embed user research with product design.
How does user research help make better product decisions?
User research studies give valuable information that product teams can use to inform and evaluate the work they are…
Create a user research lab on any budget
Three potential technical setups for a new user research lab.
How to decide the best user research method - Steve Bromley - User Research
User researchers need to put care into making sure they pick the right research method for the decisions their product…
Building User Research Teams
How To Create UX Research Teams That Deliver Impactful Insights
by Steve Bromley
User Research | Design | Leadership
Building User Research Teams is a practical guide covering how to build a research team of any size. It covers the whole journey, from convincing colleagues that they need a user research team, through to the development and implementation of the tools and processes needed, to running high-quality studies and mapping the future development of a growing research team.
225 pages, Independently published 2020
Get this book here on Amazon!