As a leader, you will always need to convince others to believe in your plan and strategy. This book gives you great advice on where to start and how to work with individuals and teams. Simon Sinek wrote a couple of different books about leadership and company culture but this one is probably his most successful as of now. Even if you are not people managing others yet, this book can be a huge help when it comes to stakeholder management and lateral leadership.
This book goes well together with Radical Candor by Kim Scott
‘Some in management positions operate as if they are in a tree of monkeys. They make sure that everyone at the top of the tree looking down sees only smiles. But all too often, those at the bottom looking up see only asses.’
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Beyond the book
The TedX video by Simon is almost ten years old but today more true than ever. Watch the video before you read the book to get a first idea of what the book is about.
After reading the book, this podcast helps you to deepen your understanding of Simon Sinek’s concept of the Golden Circle and the power of WHY.
Start with Why
How Great Leaders Inspire Everyone to Take Action
by Simon Sinek
Leadership | Product Management | Marketing
Simon Sinek shows that the leaders who’ve had the greatest influence in the world all think, act, and communicate the same way — and it’s the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.
256 pages, Portfolio 2011
Get this book here on Amazon!