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Book Sips #43 — ‘Start With Why’ by Simon Sinek

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As a leader, you will always need to convince others to believe in your plan and strategy. This book gives you great advice on where to start and how to work with individuals and teams. Simon Sinek wrote a couple of different books about leadership and company culture but this one is probably his most successful as of now. Even if you are not people managing others yet, this book can be a huge help when it comes to stakeholder management and lateral leadership.

This book goes well together with Radical Candor by Kim Scott

A sip:

‘Some in management positions operate as if they are in a tree of monkeys. They make sure that everyone at the top of the tree looking down sees only smiles. But all too often, those at the bottom looking up see only asses.’

Further leadership books on PM Library

Beyond the book

The TedX video by Simon is almost ten years old but today more true than ever. Watch the video before you read the book to get a first idea of what the book is about.

After reading the book, this podcast helps you to deepen your understanding of Simon Sinek’s concept of the Golden Circle and the power of WHY.

Image Credits: @gauri_artha_vc

Start with Why

How Great Leaders Inspire Everyone to Take Action
by Simon Sinek

Leadership | Product Management | Marketing

Why read?

Simon Sinek shows that the leaders who’ve had the greatest influence in the world all think, act, and communicate the same way — and it’s the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

256 pages, Portfolio 2011

Get this book here on Amazon!




With the PM Library, we help you explore new books and topics around tech, business and design because we believe reading is essential to building better products and growing in our careers. We are a team of dedicated product people based in Barcelona, London and Munich.

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Alexander Hipp

Alexander Hipp

Founder of Beyond, PM Library & Riptide, Ex-N26

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