Book Sips #60 — “Noise” by D. Kahneman, O. Sibony & C.R. Sunstein
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or starters, I just couldn’t believe Kahneman (author of ‘Thinking: Fast and Slow’, check our booksips #12 to learn more) just published a new book. The other one was about bias, this one about noise. Can’t decide which one is more compelling as they complement pretty well — actually, I’d strongly recommend reading it first to better understand some parts of the second. Anyways, it’s definitely great news!
The attention we pay to reduce noise in our decisions is nearly zero. However, noise is even more ubiquitous and dangerous than bias: from level noise to pattern noise going through occasion noise — it’s just everywhere. Together with Olivier Sibony and Cass R. Sunstein, Daniel Kahneman tells us all about it in ‘Noise: A Flaw in Human Judgement’. This book is super exhaustive and can even get a little math-nerdy, but its decision hygiene strategies (as they call them) will stick with you forever! A sip:
“Wherever there is prediction, there is ignorance, and probably more of it than we think. Have we checked whether the experts we trust are more accurate than dart-throwing chimpanzees?”
👉 Noise volume is high, but we are not listening to it
#joshdixit
Noise
by D. Kahneman, O. Sibony & C.R. Sunstein
Why read?
Understand where we tend to err when making judgments, predictions and how decision-making can be flawed without knowing it. From topics such as hiring, managing, and taking product decisions, noise-reduction techniques are the next thing we should start taking care of.
464 pages, Hachette Book Group USA, 2021
Get this book here on Amazon!
