Design products people love

These books offer you a tour through an emerging cultural landscape of design ideas, ideals, and approaches.


Designing Connected Content

Plan and Model Digital Products for Today and Tomorrow
by Carrie Hane & Mike Atherton

What you will learn

An end-to-end process for building a structured content framework and how to plan and design interfaces for mobile, desktop, voice, and beyond.

240 pages, New Riders 2017

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The Design of Everyday Things

Revised and Expanded Edition
by Don Norman

Why read?

The Design of Everyday Things is a powerful primer on how — and why — some products satisfy customers while others only frustrate them.

368 pages, Basic Book 2013

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Make It So

Interaction Design Lessons from Science Fiction
by Nathan Shedroff & Christopher Noessel

Love science fiction?

Readers who love science fiction (and don’t we all?) will go bananas over this informative book on how interaction design in sci-fi movies informs interaction design in the real world.

347 pages, Rosenfeld Media 2012

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Designing with Details
by Dan Saffer

Why read?

This book teaches you how to design effective micro interactions: the small details that exist inside and around features.

170 pages, O’Reilly Media 2013

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The Field Guide to Human-Centered Design


Why read?

The Field Guide is the latest in’s suite of teaching tools and a step forward in sharing the practice and promise of human-centered design with the social sector.

192 pages, / Design Kit 2015

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Book of Ideas

A Journal of Creative Direction and Graphic Design
by Radim Malinic

What’s inside?

It’s about how the world outside influences the creativity inside; and how it inspires us, teaches us and makes us create better work.

254 pages, Brand Nu Limited 2016

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Build Better Products

A Modern Approach to Building Successful User-Centered Products
by Laura Klein & Kate Rutter

Why read?

This book is a hands-on, step-by-step guide that helps teams incorporate strategy, empathy, design, and analytics into their development process.

368 pages, Rosenfeld Media 2016

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UX for Lean Startups

Faster, Smarter User Experience Research and Design
by Laura Klein

What the author says

I hope that everybody who reads the book will be able to learn from their customers and turn that information into products that people will actually buy. I want startups to stop building things people don’t want and can’t use.

240 pages, O’Reilly Media 2013

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Usability Matters

Practical UX for Developers and other Accidental Designers
by Matt Lacey

Interesting for app developers

Often, developers find UX intimidating and don’t know where to begin. This book gives practical advice and guidance on how to improve the UX of mobile apps on any platform.

325 pages, Manning Publications 2018

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Never Use Futura

by Douglas Thomas & Ellen Lupton

Why read?

This fascinating book explores the cultural history and uses of a face that’s so common you might not notice until you start looking, and then you can’t escape it.

208 pages, Princeton Architectural Press 2017

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The Shape of Design

by Frank Chimero

Why read?

You’ll learn about the creative process and the intersection of storytelling, craft and improvisation.

131 pages, Frank Chimero 2012

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How To Create Products Customers Love
by Marty Cagan

Why read?

Why do some products make the leap to greatness while others do not? Creating inspiring products begins with discovering a product that is valuable, usable, and feasible. If you can not do this, then it’s not worth building anything.

242 pages, SVPG Press 2008

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Designing Products People Love

How Great Designers Create Successful Products
by Scott Hurff

Why read?

Written for designers, product managers, and others who want to communicate better with designers, this book is essential reading for anyone who contributes to the product creation process.

324 pages, O’Reilly Media 2016

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The Brand Gap

How to Bridge the Distance Between Business Strategy and Design
by Marty Neumeier

Why read?

This book shows how the creative and strategic ways of thinking can unite to produce a “charismatic brand” — a brand that customers feel is essential to their lives.

208 pages, New Riders 2005

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Emotional Design

Why We Love (or Hate) Everyday Things
by Don Norman

Read this book when…

you ever wondered why cheap wine tastes better in fancy glasses?

272 pages, Basic Books 2005

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The Non-Designer’s Design Book

by Robin Williams

Why read?

Whether you’re a Mac user or a Windows user, a type novice, or an aspiring graphic designer, you will find the instruction and inspiration to approach any design project with confidence.

240 pages, Peachpit Press 2014

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Sense and Respond

How Successful Organizations Listen to Customers and Create New Products Continuously
by Jeff Gothelf, Josh Seiden

Why read?

This engaging and practical book provides the crucial new operational and management model to help you and your organization win in a world of continuous change.

272 pages, Harvard Business Review Press 2017

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Don’t Make Me Think, Revisited

A Common Sense Approach to Web Usability
by Steve Krug

What you will learn

Witty, commonsensical, and eminently practical, it’s one of the best-loved and most recommended books on Web design and usability.

216 pages, New Riders 2014

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Speculative Everything

Design, Fiction, and Social Dreaming
by Anthony Dunne & Fiona Raby

Why read?

This book offers you a tour through an emerging cultural landscape of design ideas, ideals, and approaches.

240 pages, The MIT Press 2013

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The Laws of Simplicity

Simplicity: Design, Technology, Business, Life
by John Maeda

Why read?

Ten laws of simplicity for business, technology, and design that teach us how to need less but get more.

117 pages, The MIT Press 2006

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About Face

The Essentials of Interaction Design
by Alan Cooper, Robert Reimann & Christopher Noessel

Why read?

This book that brought interaction design out of the research labs and into the everyday lexicon and the updated Fourth Edition continues to lead the way with ideas and methods relevant to today’s design practitioners and developers.

720 pages, Wiley 2014

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Lean UX

Designing Great Products with Agile Teams
by Jeff Gothelf & Josh Seiden

Why read?

You’ll learn how to drive the design in short, iterative cycles to assess what works best for the business and the user.

208 pages, O’Reilly Media 2016

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This Is Service Design Thinking

Basics, Tools, Cases
by Mark Stickdorn

Unveil the buzzwords

This interdisciplinary textbook features 23 international authors to unveil the practical meaning behind Service design and design thinking.

380 pages, Bis Publishers 2012

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100 Things

Every Designer Needs to Know About People
Susan Weinschenk

Why read?

This book combines real science and research with practical examples to deliver a guide every designer needs. With it, you’ll be able to design more intuitive and engaging work for print, websites, applications, and products that match the way people think, work, and play.

256 pages, New Riders 2011

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Design Is Storytelling

by Ellen Lupton

Why read?

This is a playbook for creative thinking, showing designers how to use storytelling techniques to create satisfying graphics, products, services and experiences.

160 pages, Cooper Hewitt, Smithsonian Design Museum 2017

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The User Experience Team of One

A Research and Design Survival Guide
by Leah Buley

Why read?

The User Experience Team of One prescribes a range of approaches that have big impact and take less time and fewer resources than the standard lineup of UX deliverables.

264 pages, Rosenfeld Media 2013

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User Research

A Practical Guide to Designing Better Products and Services
by Stephanie Marsh

Why read?

This book shows how to use the vast array of user research methods available. Covering all the key research methods including face-to-face user testing, card sorting, surveys, A/B testing and many more.

288 pages, Kogan Page 2018

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