On My Shelf with Alex Mitchell — CPO at ICX Media (Washington D.C.)

Alexander Hipp
Jul 11 · 4 min read

About me

I am passionate about creating and growing powerful web and mobile products that make a significant impact in millions of people’s lives. I enjoy building and managing the product and development teams that help achieve that goal.

Twitter | Website


On my shelf

The Product Book

How to Become a Great Product Manager
by Josh Anon & Carlos González de Villaumbrosia

Why it’s great for new PM’s

Don’t know what a Product Manager does day-to-day (or should be doing)? The Product Book covers all of the basics of ideation, validation, testing, execution, and design. Additionally, the fact that it was produced/authored by the Product School (specifically Josh Anon and Carlos González de Villaumbrosia) is bonus validation here.

314 pages, Product School 2017

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Building Digital Products

The Ultimate Handbook for Product Owners
by Alex Mitchell

Why it’s great for new PM’s

Where The Product Book focuses on the hard skills and methods for each step of the Product Management cycle, Building Digital Products helps new and aspiring Product Managers in a different way. Building Digital Products shares real-world lessons through stories, successes, and mistakes made by the author Alex Mitchell. Additionally, the book includes content on how to build a healthy team (even if you only can influence the decisions early in your career) and how to better communicate and work with your engineers and designers.

CreateSpace Independent Publishing 2016

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The Hard Thing About Hard Things

Building a Business When There Are No Easy Answers
by Ben Horowitz

Why it’s great for leveling up PM’s

Ben Horowitz’s 2014 book has already established itself as a tech startup classic. Product Management (especially at a small startup) is not a straight line up and to the right. There will be bumps, there will be rapid changes and, of course, there will be hard times.

As you grow as a Product leader in your organization, this book is invaluable in understanding how to approach these changes and set-backs. The Hard Thing about Hard Things will help you start to develop your CEO mentality.

304 pages, HarperBusiness 2014

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Zero to One

Notes on Startups, or How to Build the Future
by Peter Thiel & Blake Masters

Why it’s great for leveling up PM’s

So you’ve been a Product Manager for a few years now. It’s likely you’ve managed a small product, a legacy product, or were a part of a team that managed a big product.

224 pages, Currency 2014

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Hooked

How to Build Habit-Forming Products
by Nir Eyal & Ryan Hoover

Why it’s great for leveling up PM’s

Every Product Manager wants to build products that their users love, tell their friends about, and can’t stop using. In Hooked, author Nir Eyal explores what exactly makes Products habit-forming. He shares his “Hook Cycle” and how you can build it into the Products you manage. As you grow as a Product Manager, make sure your users and customers are Hooked.

256 pages, Portfolio 2014

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Nudge

Improving Decisions About Health, Wealth, and Happiness
by Richard H. Thaler & Cass R. Sunstein

Why it’s great for leveling up PM’s

As a Leveling-Up Product Manager, it becomes increasingly valuable to understand psychology and economics. Why do people do what they do (even if those decisions are not in their best interests) and how can you steer them to make better choices? Nudge explores how we make the big (think 401k) and little (what’s for lunch?) decisions every day and how we, as architects of the systems people use, can steer those decision-makers towards better outcomes.

312 pages, Penguin Books 2009

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The PM Library series “On my shelf” features Product Leaders from all over the world who are passionate about reading and sharing with the community. If you want to join the movement and share your reading list with others send us a message or fill out this form. Let’s get better together 📚.

The PM Library

150+ Books and more every Product person should read

Alexander Hipp

Written by

Product Owner at N26, Creator of The PM Library and primaro.io, Co-Organizer of Product Tank Hamburg

The PM Library

150+ Books and more every Product person should read