On My Shelf with Büşra Coşkuner — Senior Product Manager at Doodle (Zürich, Switzerland)
About
As a Senior Product Manager, Büşra loves to discover problems to solve and passionately finds solutions with her team. Currently being with Doodle, she has been focused on the product side of companies and branches of all different sizes and disciplines including startups, scale-ups, corporates, telecommunication, e-commerce, SaaS, B2C, B2B and B2B2C.
On my shelf
The Lean Startup
How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
by Eric Ries
My opinion
As you’ll see my book recommendations are mostly about lean product development as this is the mindset that I advocate to work and train my mentees on. Wherever possible of course. Therefore, I’d like to start with the bible for every person who’s working lean. This is the first book you should read if you want to get into the lean mindset and develop products or even businesses with a lean approach.
338 pages, Currency 2011
Running lean
Iterate from Plan A to a Plan That Works
by Ash Maurya
My opinion
With this book, you will learn methods and practices on how to apply lean principles. So, when Lean Startup is more about the theory, Running Lean is more into the practice.
240 pages, O’Reilly Media 2012
Value Proposition Design
How to Create Products and Services Customers Want
by Alexander Osterwalder, Yves Pigneur, Greg Bernarda & Alan Smith
My opinion
This book helps you with theory as well as practical steps to understand who your customers really are, what they need and how you can serve their needs. Combined with the lean approaches from the other 2 books a must have knowledge.
320 pages, Wiley 2014
Lean Analytics
Use Data to Build a Better Startup Faster
by Benjamin Yoskovitz and Alistair Croll
My opinion
Never forget that you need to measure if the changes you’ve introduced have been valuable to your users or not. This book gives you a very clear guide on different methods how you can measure which step of your product and your actions, and the pitfalls of them, like vanity metrics vs. actionable metrics.
440 pages, O’Reilly Media 2013
Outcomes Over Output
Why customer behavior is the key metric for business success
by Joshua Seiden
My opinion
This one is about understanding why changing user behaviour is more beneficial for business success than delivering features out into the blue. Further, Josh Seiden describes the connection between Impact-Outcome-Output, Outcomes & OKRs, as well as Outcomes-Problems-Hypotheses-Experiments.
76 pages, Sense & Respond Press 2019
User Story Mapping
Discover the Whole Story, Build the Right Product
by Jeff Patton & Peter Economy
My opinion
Finally, the technique that I’m using anytime I want to make clear to anybody in the org (my team, other PMs, management, stakeholders) which topic (epic, story, task) is included in which milestone (release, launch, versions, quarters, etc.). Story maps are part of my 3 level roadmap approach. In this book, you’ll learn how to set up story maps and how to use them in different scenarios.
328 pages, O’Reilly Media 2014
The PM Library series “On my shelf” features Product Leaders from all over the world who are passionate about reading and sharing with the community. If you want to join the movement and share your reading list with others send us a message or fill out the following form. Let’s get better together 📚.
