On My Shelf with Büşra Coşkuner — Senior Product Manager at Doodle (Zürich, Switzerland)

Alexander Hipp
Sep 24 · 4 min read

About

As a Senior Product Manager, Büşra loves to discover problems to solve and passionately finds solutions with her team. Currently being with Doodle, she has been focused on the product side of companies and branches of all different sizes and disciplines including startups, scale-ups, corporates, telecommunication, e-commerce, SaaS, B2C, B2B and B2B2C.

Twitter | LinkedIn


On my shelf

The Lean Startup

How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
by Eric Ries

My opinion

As you’ll see my book recommendations are mostly about lean product development as this is the mindset that I advocate to work and train my mentees on. Wherever possible of course. Therefore, I’d like to start with the bible for every person who’s working lean. This is the first book you should read if you want to get into the lean mindset and develop products or even businesses with a lean approach.

338 pages, Currency 2011

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Running lean

Iterate from Plan A to a Plan That Works
by Ash Maurya

My opinion

With this book, you will learn methods and practices on how to apply lean principles. So, when Lean Startup is more about the theory, Running Lean is more into the practice.

240 pages, O’Reilly Media 2012

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Value Proposition Design

How to Create Products and Services Customers Want
by Alexander Osterwalder, Yves Pigneur, Greg Bernarda & Alan Smith

My opinion

This book helps you with theory as well as practical steps to understand who your customers really are, what they need and how you can serve their needs. Combined with the lean approaches from the other 2 books a must have knowledge.

320 pages, Wiley 2014

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Lean Analytics

Use Data to Build a Better Startup Faster
by Benjamin Yoskovitz and Alistair Croll

My opinion

Never forget that you need to measure if the changes you’ve introduced have been valuable to your users or not. This book gives you a very clear guide on different methods how you can measure which step of your product and your actions, and the pitfalls of them, like vanity metrics vs. actionable metrics.

440 pages, O’Reilly Media 2013

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Outcomes Over Output

Why customer behavior is the key metric for business success
by Joshua Seiden

My opinion

This one is about understanding why changing user behaviour is more beneficial for business success than delivering features out into the blue. Further, Josh Seiden describes the connection between Impact-Outcome-Output, Outcomes & OKRs, as well as Outcomes-Problems-Hypotheses-Experiments.

76 pages, Sense & Respond Press 2019

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User Story Mapping

Discover the Whole Story, Build the Right Product
by Jeff Patton & Peter Economy

My opinion

Finally, the technique that I’m using anytime I want to make clear to anybody in the org (my team, other PMs, management, stakeholders) which topic (epic, story, task) is included in which milestone (release, launch, versions, quarters, etc.). Story maps are part of my 3 level roadmap approach. In this book, you’ll learn how to set up story maps and how to use them in different scenarios.

328 pages, O’Reilly Media 2014

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The PM Library series “On my shelf” features Product Leaders from all over the world who are passionate about reading and sharing with the community. If you want to join the movement and share your reading list with others send us a message or fill out the following form. Let’s get better together 📚.

>> Recommend your favourite books here

The PM Library

160+ Books and more every product person should read

Alexander Hipp

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Product Manager at N26, Creator of The PM Library and primaro.io, Co-Organizer of Product Tank Hamburg

The PM Library

160+ Books and more every product person should read

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