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On My Shelf with Casey Winters — Chief Product Officer at Eventbrite (California)

About me

I like helping companies scale. I am currently the Chief Product Officer at Eventbrite and build courses on product and growth at Reforge. I used to lead the growth teams at Pinterest and Grubhub. I have advised many companies such as Airbnb, Canva, Reddit, Hipcamp, Tinder, Pocket, Ritual, and Mercari.

LinkedIn | Twitter | Website

On my shelf

The Goal

A Process of Ongoing Improvement
by Eliyahu M. Goldratt & Jeff Cox

My opinion

This is the best book about conversion optimization, and it’s not about conversion optimization. Finding bottlenecks and solving them is the most leveraged activity someone in product can do.

“This theory provided a persuasive solution for factories struggling with production delays and low revenues.” — Harvard Business Review

362 pages, North River Press 2014

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Thinking, Fast And Slow

by Daniel Kahneman

My opinion

This book is the best examination of how humans actually think and make decisions. This is critical to understand to build products people will try and continue to use.

499 pages, Farrar, Straus and Giroux 2013

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The Black Swan

The Impact of the Highly Improbable
by Nassim Nicholas Taleb

My opinion

In all of Nassim’s books, Nassim helps you understand how important rare events are, how the way humans actually behave may be superior to economic models of how people should behave, and how to use data and make decisions in better ways than a textbook would teach.

444 pages, Random House Trade Paperbacks 2010

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Profit from the Core

A Return to Growth in Turbulent Times
by Chris Zook & James Allen

My opinion

This book, and its sequel Beyond the Core, highlight the best ways to think about product and company investment. Most companies invest too much in new products and not enough in leveraging the growth inherent in their core product and their core competencies as a company.

192 pages, Harvard Business Review Press 2010

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Our series “On my shelf” features product people from all over the world who are passionate about reading and sharing their best book recommendations with the community. If you want to join the movement and share your reading list with others send us a message. Let’s get better together 📚.




With the PM Library, we help you explore new books and topics around tech, business and design because we believe reading is essential to building better products and growing in our careers. We are a team of dedicated product people based in Barcelona, London and Munich.

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Stefanie Bialas

Stefanie Bialas

Passionate about technology and Salesforce, running and sports lover | Contributor of the PM Library | Learning about different cultures every day!

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