On My Shelf with Enzo Avigo — Product Manager at Intercom (Dublin)

About me

I build things. 🔨

You can call me a maker, or a “product” guy.

In other words, I grow online businesses for the consumer world: apps, SaaS, eCommerce, website, … you name it.

I also failed my startup (for now) ☝️

Twitter |Website

On my shelf

Rework

The Natural History of Innovation
by Jason Fried & David Heinemeier Hansson

My opinion

This book is a nugget. It puts words on many thoughts many of us have about the work environment, and what it means to be efficient there. It contains off-grid business principles and strategy. The tone, voice, and style are atypical for a professional business book, which makes it unique. It’s easy reading, personal, and very provocative. Nonetheless, it’s not a traditional book: it does not provide “how-to’s”, or deep background explanations. Hence I would recommend reading this one after a few years of experience in various environments.

288 pages, Currency 2010

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Intercom

  1. .. on Starting Up
  2. .. on Product Management
  3. .. on Onboarding

My opinion

This library of books written by Intercom is an absolute gold mine. Their strength is to contain such a highly valuable piece of advice while keeping writing short and visual. It also manages to focus on what is core and won’t change. Read them today, keep applying them in 10 years. I recommend them to anyone who wants to kickoff gaining knowledge on a specific vertical but also to any experienced product, sales, customer support, or founder that want to round his/her mind on a topic.

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Getting Real

The Smarter, Faster, Easier Way to Build a Successful Web Application
by Jason Fried, David Heinemeier Hansson & Matthew Linderman

My opinion

This book takes a specific resonance after I realized how much software development is bombarded with new resources: new methods, programs, software, principles, etc. These are the extra stuff, they feel good but they aren’t actually building your product for you. Getting Real is packed with keep-it-simple insights, contrarian points of view, and unconventional approaches to software design. It focuses on the essential. It isn’t a technical book or a design tutorial, it’s a book of ideas. Anyone working on a web app — including entrepreneurs, designers, programmers, executives, or marketers — will find value and inspiration in this book.

240 pages, Bard Press 2013

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Radical Candor

Be a Kick-Ass Boss Without Losing Your Humanity
by Kim Scott

My opinion

Great for anyone who is / or becomes a manager. I’m going to keep it short here. Basically, it promotes a matrix for managers that both address: 1️⃣ Care Personally 2️⃣ and Challenge Directly and yes…. something so simple feels radical!

272 pages, St. Martin’s Press 2017

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The PM Library series “On my shelf” features Product Leaders from all over the world who are passionate about reading and sharing with the community. If you want to join the movement and share your reading list with others send us a message or fill out this form. Let’s get better together 📚.