On My Shelf with Federico Iglesias — Head of Product at Best Day Travel Group (Mexico)
About me
Global E-commerce and Travel Executive with more than 16 years of experience in the online travel industry. Passionate about digital products and leading products teams. Currently coaching and leading Product Supply Teams at Best Day to achieve their goals. Building and executing product vision and product strategy. Continuously telling the product story at all levels in the company.
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On my shelf
The Lean Product Playbook
How to Innovate with Minimum Viable Products and Rapid Customer Feedback
by Dan Olsen
My opinion
It was the first product book that I’ve read. It is a complete and very comprehensive onboarding for any product manager, especially in their early steps. Very well structured with really crystal clear examples and study cases. Here you will find the foundations and principles of product manager matters.
336 pages, Wiley 2015
Inspired
How to Create Tech Products Customers Love
by Marty Cagan
My opinion
Indispensable book on your library shelf if you are a product person. Inspired is like a Bible for any product manager or if you have a role as part of the product team creating digital products. Well written, with great examples and extra material in each chapter of the book.
368 pages, Wiley 2017
That Will Never Work
The Birth of Netflix and the Amazing Life of an Idea
by Marc Randolph
My opinion
It is a history book. Written by one of the co-founders of Netflix, this book tells you in first person the foundation, the early years, and the expansion around the world of one of the most relevant product companies. Marc was the first CEO and founder of Netflix.
336 pages, Little, Brown and Company 2019
Product Roadmaps Relaunched
How to Set Direction while Embracing Uncertainty
by C. Todd Lombardo, Bruce McCarthy, Evan Ryan & Michael Connors
My opinion
It is a great and useful product book. It focuses on showing you the components, best practices, and methodology to create all kinds of product roadmaps for you, your team, and your stakeholders. It is one of the leading books when you need to talk about roadmaps.
272 pages, O’Reilly Media 2017
Nuts
Southwest Airlines’ Crazy Recipe for Business and Personal Success
by Kevin Freiberg & Jackie Freiberg
My opinion
It’s not a product book, but it is a product book. It is a book about leadership, start-up, disruptive and customer-centric company, and product development in the air industry. It also is a book about vision and strategy. I strongly recommended it.
384 pages, Currency 1998
The Search
How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
by John Battelle
My opinion
I loved and enjoyed this book. It is about Google — but it is much more than that. It is about the tech companies and tech industry, user behavior, and its impact on the industry, media, culture, etc. John Battelle is a cofounding editor of Wired magazine.
320 pages, Portfolio Hardcover 2005
Our series “On my shelf” features product people from all over the world who are passionate about reading and sharing their best book recommendations with the community. If you want to join the movement and share your reading list with others send us a message. Let’s get better together 📚.
