On My Shelf with Fernando Díaz Gestal — Product Director at King(Barcelona)

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About me

Empowering organisations to make customer centric business decisions by enabling talented product, design, research and engineering teams is something that I’m really passionate about.

On my shelf

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Escaping the Build Trap

How Effective Product Management Creates Real Value
by Melissa Perri

My opinion

I love the way it guides you through very valid conclusions by “defining the terms” (e.g: project VS product VS service), explains how companies fall into the trap by not understanding them and also how to escape from it. After reading it, a lot of things become “common sense”. I’ve read it a lot of times and I keep on going back to it when issues appears.

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INSPIRED

How to Create Tech Products Customers Love
by Marty Cagan

My opinion

Similar to Melisa Perri’s one in the sense that it is quite “structured” and it is logical to follow. What I like from Marty’s book is that he also introduces and describes several techniques to remove/mitigate the “4 risks” (value, usability, feasibility and biz viability)

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The Lean Startup

How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
by Eric Ries

My opinion

I’ve learnt to deal better with uncertainty thanks to this book. I love especially how it motivated me back in the days to “get out of the building” and start phrasing things as experiments.

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Good Strategy Bad Strategy

The Difference and Why It Matters
by Richard Rumelt

My opinion

I can say that I didn’t really know what a strategy was until I read this book. It is a bit dense, but it really makes you understand strategy. It sticks a sharp pin in many of the supposed approaches to strategy that include having passion, mistaking goals for strategy, and a failure to face the challenge of strategy.

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The Design of Everyday Things

by Don Norman

My opinion

A classic must read for any product person. Apart from the “obsession with the doors”, you’ll learn a lot about human cognition and behaviour.

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Turn the Ship Around!

A True Story of Turning Followers into Leaders
by L. David Marquet & Stephen R. Covey

My opinion

One of my managers worked in the Swedish Army before moving to the Gaming industry, and I can say he has been the best manager I’ve had by far… I can recognise him in a lot of things I’ve read in this book, where I’ve learnt a lot of things about leadership is critical moments.

PM Library

Books and topics around tech, business and design that help you build better products.

Fadeelah Al-horaibi

Written by

Product Manager

PM Library

With the PM Library, we help you explore new books and topics around tech, business and design because we believe reading is essential to building better products and growing in our careers. We are a team of dedicated product people based in Barcelona, London and Munich.

Fadeelah Al-horaibi

Written by

Product Manager

PM Library

With the PM Library, we help you explore new books and topics around tech, business and design because we believe reading is essential to building better products and growing in our careers. We are a team of dedicated product people based in Barcelona, London and Munich.

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