On My Shelf with Ivan Harris — Independent Salesforce Consultant (London)
More than 20-years of C-level product leadership experience helping B2B enterprise software startups grow from Angel through to Series B funding rounds. As the executive responsible for bringing innovative new products to market, I have built and led cross-functional product teams and the teams required to deliver the supporting services.
On my shelf
Crossing the Chasm, 3rd Edition
Marketing and Selling Disruptive Products to Mainstream Customers
by Geoffrey A. Moore
This book perfectly articulates the importance of delivering a whole product, achieving product-market fit, and gaining demonstrable referencability in order to scale a business beyond an early market to tap into the mainstream market. A perennial classic.
288 pages, Harper Collins USA 2014
The Lean Product Playbook
How to Innovate with Minimum Viable Products and Rapid Customer Feedback Author
by Dan Olsen
Dan builds on Eric Reis’ classic “The Lean Startup” by grounding the high-level concepts in a practical methodology for releasing minimum viable products or services and acting on customer feedback.
336 pages, Wiley 2015
Blue Ocean Strategy
How to Create Uncontested Market Space and Make the Competition Irrelevant
by W. Chan Kim & Renée Mauborgne
By applying strategy canvases with value curves, the authors show you how to avoid competing in the over-crowded blood-red ocean of rivals by creating breakout differentiators that move your product into the blue ocean of few competitors. One of my go-to tools when formulating a product strategy.
320 pages, Harvard Business Review Presss 2015
The Storyteller’s Secret
From TED Speakers to Business Legends, Why Some Ideas Catch On and Other Don’t
by Carmine Gallo
When I first moved into product management, I learned quickly that I was continuously pitching, whether it was to help raise venture funding, to evangelize a product to a prospect, or to convince my peers that a particular product journey was the right course of action. This book is full of insights that you can apply to turn a message into a compelling story.
288 pages, Griffin 2017
Our series “On my shelf” features product people from all over the world who are passionate about reading and sharing their best book recommendations with the community. If you want to join the movement and share your reading list with others send us a message. Let’s get better together 📚.