On My Shelf with JJ Dardon — Head of Product at Otto Group Digital Solutions (Hamburg)
I am JJ — product guy since 2003. I love building products and business models. I also love the challenge of having to cope with fast competition, improving overall solutions for users in general. I have had various product and biz dev roles in performance marketing environment (product comp, price comp, coupons), insurtech and company building in general.
On my shelf
The Corporate Startup
How established companies can develop successful innovation ecosystems
by Tendayi Viki, Dan Toma & Esther Gons
A great book to start into the journey of corporate-startup building. Especially since inside the corporation you have a vast pool of already identified problems and ideas that just need to pass through qualification and validation channel. Great methodology book.
300 pages, Management Impact Publishing 2019
The Hard Thing About Hard Things
Building a Business When There Are No Easy Answers
by Ben Horowitz
This book helped me to cope with frustration and lack of human-oriented business understanding. Especially since startups grow so fast, that if you are on the employee end, you tend to lose faith in what you are doing.
304 pages, HarperBusiness 2014
Lead and Disrupt
How to Solve the Innovator’s Dilemma
by Charles A. O’Reilly III & Michael L. Tushman
A great book to convince management in corporates or grown-ups on how to focus on ambidexterity. Especially in business models relying on SEO/SEM it makes sense to understand on how you can diversify your income by efficiently monetizing the core (right hand) and developing new models with core capabilities already in place (left hand).
280 pages, Stanford Business Books 2016
The Four Steps to the Epiphany
by Steve Blank
Probably everybody recommends this, but it is always necessary to re-read it because the customer discovery mantra is so important when managing stakeholders and bringing the complete company to buy into your product vision.
370 pages, K&S Ranch 2013
The PM Library series “On my shelf” features Product Leaders from all over the world who are passionate about reading and sharing with the community. If you want to join the movement and share your reading list with others send us a message or fill out the following form. Let’s get better together 📚.