On My Shelf with JJ Dardon — Head of Product at Otto Group Digital Solutions (Hamburg)

Alexander Hipp
Jan 20 · 3 min read

About

I am JJ — product guy since 2003. I love building products and business models. I also love the challenge of having to cope with fast competition, improving overall solutions for users in general. I have had various product and biz dev roles in performance marketing environment (product comp, price comp, coupons), insurtech and company building in general.

LinkedIn | Twitter


On my shelf

The Corporate Startup

How established companies can develop successful innovation ecosystems
by Tendayi Viki, Dan Toma & Esther Gons

My opinion

A great book to start into the journey of corporate-startup building. Especially since inside the corporation you have a vast pool of already identified problems and ideas that just need to pass through qualification and validation channel. Great methodology book.

300 pages, Management Impact Publishing 2019

Get this book (amazon.com) (amazon.de)


The Hard Thing About Hard Things

Building a Business When There Are No Easy Answers
by Ben Horowitz

My opinion

This book helped me to cope with frustration and lack of human-oriented business understanding. Especially since startups grow so fast, that if you are on the employee end, you tend to lose faith in what you are doing.

304 pages, HarperBusiness 2014

Get this book (amazon.com) (amazon.de)


Lead and Disrupt

How to Solve the Innovator’s Dilemma
by Charles A. O’Reilly III & Michael L. Tushman

My opinion

A great book to convince management in corporates or grown-ups on how to focus on ambidexterity. Especially in business models relying on SEO/SEM it makes sense to understand on how you can diversify your income by efficiently monetizing the core (right hand) and developing new models with core capabilities already in place (left hand).

280 pages, Stanford Business Books 2016

Get this book (amazon.com) (amazon.de)


Crossing the Chasm

by Geoffrey A. Moore

My opinion

Must read for every PO or Founder when trying to establish a roadmap to target potential customers by targeting the right ones and the right time.

288 pages, Harper Business 2014

Get this book (amazon.com) (amazon.de)


The Four Steps to the Epiphany

by Steve Blank

My opinion

Probably everybody recommends this, but it is always necessary to re-read it because the customer discovery mantra is so important when managing stakeholders and bringing the complete company to buy into your product vision.

370 pages, K&S Ranch 2013

Get this book (amazon.com) (amazon.de)


The PM Library series “On my shelf” features Product Leaders from all over the world who are passionate about reading and sharing with the community. If you want to join the movement and share your reading list with others send us a message or fill out the following form. Let’s get better together 📚.

>> Recommend your favourite books here

PM Library

Over 200 curated books that everyone who builds products should read

Alexander Hipp

Written by

Product Manager at N26, Founder of PM Library, Co-Organizer of Product Tank Hamburg & Barcelona

PM Library

Over 200 curated books that everyone who builds products should read

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