On My Shelf with Momčilo Dakić — PO at Schneider Electric (Novi Sad, Serbia)

About me

Software developer, business analyst, product owner and business consultant with 12 years experience. I’ve been working with Schneider Electric, creating a software platform for critical power system infrastructure. Also, I’ve been working with small B2C startups in fin-tech, software as a service, manufacturing, clothing and event management, in a bit more casual and creative culture.

Twitter | Medium

You can find some of my insights in the book — treasureroadmap.com

On my shelf

Where Good Ideas Come From

The Natural History of Innovation
by Steven Johnson

My opinion

We all know that lightbulb moment. A sudden clarity where all makes perfect sense. An idea has been born and now it seems so obvious. But how does the idea come to life? The printing press, the pencil, the flush toilet, the battery — these are all great ideas. But where do they come from? What sparks the flash of brilliance? What kind of environment breeds them? How do we generate the breakthrough technologies that push forward our lives, our society, our culture? Steven Johnson’s answers are revelatory as he identifies the seven key patterns behind genuine innovation and traces them across time and disciplines

352 pages, Riverhead Books 2011

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Delivering Happiness

A Path to Profits, Passion, and Purpose
by Tony Hsieh

My opinion

In Delivering Happiness, Zappos CEO Tony Hsieh shares the different lessons he has learned in business and life, from starting a worm farm to running a pizza business, through LinkExchange, Zappos, and more. Fast-paced and down-to-earth, DELIVERING HAPPINESS shows how a very different kind of corporate culture is a powerful model for achieving success-and how by concentrating on the happiness of those around you, you can dramatically increase your own.

272 pages, Grand Central Publishing 2013

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Confessions of an Advertising Man

by David Ogilvy

My opinion

David Ogilvy was considered the “father of advertising” and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy’s pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business. When writing post headlines or advertisements, I always go back to this book.

“Ogilvy is the creative force of modern advertising.”
 — New York Times

192 pages, Southbank Publishing 2012

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Treasure Roadmap

How to turn your idea into a successful business
by Momčilo Dakić

My opinion

This detailed roadmap will show you how to select, define, launch, refine, and make money from your idea. You will read the book all in one breath and use it over and over again to seek advice regardless of the stage of your business development. This book will lead you to financial and personal excellence. The book offers a set of tools emerging from lean start-up, design thinking, and agile software development that are revolutionizing how new ideas are created, refined and brought to market.

163 pages, Amazon Digital Services LLC 2019

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How to Build Habit-Forming Products
by Nir Eyal & Ryan Hoover

My opinion

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model — a four-step process embedded into the products of many successful companies to subtly encourage customer behaviour. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.

256 pages, Portfolio 2014

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Made to Stick

Why Some Ideas Survive and Others Die
by Chip Heath & Dan Heath

My opinion

In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds — from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony — draw their power from the same six traits. Made to Stick will transform the way you communicate.

291 pages, Random House 2007

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The PM Library series “On my shelf” features Product Leaders from all over the world who are passionate about reading and sharing with the community. If you want to join the movement and share your reading list with others send us a message or fill out this form. Let’s get better together 📚.