On My Shelf with Samir Ibrahim — Director Digital Business at Hamburg Tourismus GmbH

Alexander Hipp
Apr 9 · 4 min read

About me

Samir is a product strategist with a marketing mind. He loves it when products are disruptive and create new business. He has worked for very agile startups as well as larger platform players like United Internet and XING. In his current position, he leads the digital business unit at Hamburg‘s Tourist Board.

On my shelf

Measure what matters

How Google, Bono, and the Gates Foundation Rock the World with OKRs
by John Doerr

A great book to learn about the OKRs framework (objectives & key results) and their power to send initiatives, team focus and the entire business on a sustainable growth path; helps to connect larger business vision and goals with individual targets; intriguing insights on big players like Google and Intel and how they make use of OKRs to achieve team alignment.

320 pages, Portfolio 2018

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Build an A-Team

Play to Their Strengths and Lead Them Up the Learning Curve
by Whitney Johnson

Fantastic short and entertaining read with great concepts on team building; especially the S-curve-theory, as well as tips on team composition and staying hungry for more were very enlightening; focuses on developing people and emphasizes that key to a productive team is not just hiring experts but rather having a great mix and keep the learning curve steep.

208 pages, Harvard Business Review Press 2018

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Talk like TED

The 9 public speaking secrets of the world’s top minds
by Carmine Gallo

Must-read for everyone who needs to electrify others with their ideas; best practical tips and inspirational examples on public speaking and the power of the spoken word I have come across so far; tip: right upon reading about individual TED talks, go on the TED website or Youtube and watch the talks whilst focusing on the applied techniques and methods.

288 pages, St. Martin’s Griffin 2015

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The Four

The Hidden DNA of Amazon, Apple, Facebook, and Google
by Scott Galloway

Dismantles the success formula of Google, Apple, Facebook and Amazon; critical read on the GAFA platforms and what we can learn from them in terms of completely disrupting established business models and industries; Galloway makes it look a bit too easy, but definitely, a lot to learn here and worth the read.

320 pages, Portfolio 2017

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The Lean Startup

How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
by Eric Ries

The classic on lean and agile management methods that shows you how to manage your business unit like a startup; helps you to find a new, more productive way of management that focuses on action rather than planning; shows how agile product principles help make a business successful; emphasizes on the importance of building an MVP and starting frequent user testing early in the process; great read even if you don’t currently work for a startup but would like to change your organization’s structure and disrupt your industry.

338 pages, Currency 2011

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The Push

A Climber’S Search for the Path
by Tommy Caldwell

Most inspirational page-turner I have read in a while; Tommy Caldwell tells the very entertaining and autobiographical story about climbing a new route to the peak of 3,000 feet El Cap in Yosemite National Park despite several blows of fate; the book is essentially about how you manage to set your mind on something and make it happen, no matter what obstacles come your way.

352 pages, Penguin Books 2018

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The PM Library series “On my shelf” features Product Leaders from all over the world who are passionate about reading and sharing with the community. If you want to join the movement and share your reading list with others send us a message or fill out this form. Let’s get better together 📚.

The PM Library

160+ Books and more every product person should read

Alexander Hipp

Written by

Product Manager at N26, Creator of The PM Library and primaro.io, Co-Organizer of Product Tank Hamburg

The PM Library

160+ Books and more every product person should read

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