On My Shelf with Sergio Morales — Product Manager at Qustodio (Barcelona)

Alexander Hipp
Oct 22 · 4 min read

About

I’m Product Manager at Qustodio, a solution for digital wellbeing, and I have over 15 years of experience in the IT sector. I am a person who enjoys getting involved and making things happen through collaboration, acting as a connector to help teams and stakeholders communicate and work together.

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On my shelf

The Product Book

How to Become a Great Product Manager
by Product School (Josh Anon & Carlos Gonzalez de Villaumbrosia)

My opinion

The best and most holistic introductory approach to the role of modern Product Managers. I consider this book as the one you have to read when you’re transitioning to the Product Manager role and/or just want to know what are the frameworks, tools, virtues and vices out there in the wild world of product management.

314 pages, Product School 2017

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Agile Product Management with Scrum

Creating Products that Customers Love
by Roman Pichler

My opinion

Let’s continue with the basics, and this one is the Bible for any Product Manager working in an Agile environment. This book will give you all what you need to know about how to successfully manage and drive a team and a project in a company that adopted Scrum, and how do you fit into the role of Product Owner.

160 pages, Addison-Wesley Professional 2010

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Radical Focus

Achieving Your Most Important Goals with Objectives and Key Results
by Christina Wodtke

My opinion

This book has been a game-changer in the way we work. OKRs are one of the most trendy buzzwords nowadays but you should master to not get into a downward spiral of deception. Applying OKRs at a company requires a change of the mindset and a consistent follow-up to ensure success. The story told by Christina Wodke is plenty of useful advice: try not to repeat the errors of the main characters!

166 pages, Cucina Media LLC 2016

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Escaping the Build Trap

How effective product management creates value
by Melissa Perri

My opinion

When you’re a tech guy and eventually become a Product Manager, you focus on the development and the delivery. You’re a certified PO and know everything about Scrum and other Agile methods. But your mind is not strategic yet — you’re stuck in the tactics. You have to escape the build trap and understand (and communicate) the process to make better decisions and build the right things instead of just building baby projects right.

200 pages, O’Reilly Media 2018

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L’art du storytelling

Manuel de communication
by Guillaume Lamarre

My opinion

One of the key skills of a good Product Manager is to communicate the value of your products. Stakeholders are key participants in any successful project — but this is just the “internal” marketing. Afterwards, you have to communicate to your (potential) users what’s the problem you’re solving. Users are humans, and humans are storytellers. Learn the best techniques to effectively transmit your message and impact in the market.

200 pages, O’Reilly Media 2018

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Lateral Leadership

A Practical Guide for Agile Product Managers
by Tim Herbig

My opinion

A Product Manager is not a cowboy that fights the outlaws at OK Corral on his own. A Product Manager is as good as his team members. Understanding the individual needs and goals of the colleagues and helping them grow and become an epic team is a daily job. Tim shares a framework to base your relationship with your team on confidence and trustiness, and therefore walk the path to success altogether.

68 pages, Sense & Respond Press 2018

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The PM Library series “On my shelf” features Product Leaders from all over the world who are passionate about reading and sharing with the community. If you want to join the movement and share your reading list with others send us a message or fill out the following form. Let’s get better together 📚.

>> Recommend your favourite books here

The PM Library

160+ Books and more every product person should read

Alexander Hipp

Written by

Product Manager at N26, Creator of The PM Library and primaro.io, Co-Organizer of Product Tank Hamburg

The PM Library

160+ Books and more every product person should read

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