On My Shelf with Victor Delgado— Co-Founder of North (Barcelona)

Alexander Hipp
Dec 2, 2019 · 4 min read

About

Founder at North, a digital product studio from Barcelona. Previously working on API-related products at 3scale. Now I help companies of all sorts, industry leaders and fast-growing startups, build high-impact products. Creating successful products is all about reducing to a core experience that delivers value in a simple, fun and useful way. I think big but obsess over the details.

Twitter | LinkedIn


On my shelf

Influence

The Psychology of Persuasion
by Robert Cialdini

My opinion

Almost everything in the fields of user experience and conversion rate optimization traces back to one of the six principles of persuasion described in this book: reciprocation, commitment and consistency, social proof, liking, authority and scarcity. While reading it you will identify strategies in use in the top consumer products today. Techniques come and go but principles of human behaviour don’t change. Spend your learning time wisely.

336 pages, Harper Business 2006

Get this book


Inspired (2nd edition)

How to create tech products customers love
by Marty Cagan

My opinion

The usual suspect in any list of product management books and for a good reason. If you can only pick a book to learn what a PM really does, this is the one. It teaches a structured approach to frame problems, shape solutions and a wide toolkit to validate: * value: will people buy this and switch from what they are using? * usability: will they understand how to use it? * feasibility: can it be built given the time and resources we have? * business viability: how will this impact our bottom line?

368 pages, John Wiley & Sons 2018

Get this book


Monetizing Innovation

How Smart Companies Design the Product Around the Price
by Madhavan Ramanujam & Georg Tacke

My opinion

If you build revenue-generating products, pricing can be what makes or breaks its success. Yet it is often treated as an afterthought. The most successful innovators start by understanding their customers' needs and developing products around what they are willing to pay to address those needs. This book will ease your transition into this new mindset while teaching several useful techniques to measure customers’ willingness to pay.

256 pages, Wiley 2016

Get this book


Case in Point

Complete Case Interview Preparation
by Marc P. Cosentino

My opinion

Those with a consulting background like me will surely remember this book. Classic strategy consulting interview preparation material. The business analysis frameworks presented here are solid and easy to grasp. As a PM they will help you quickly frame any business situation and identify the key value creation levers.

229 pages, Burgee Press 2018

Get this book


Designing Products People Love

How Great Designers Create Successful Products
by Scott Hurff

My opinion

Hands down the best introduction to modern product design. It packs a ton of practical advice on research, design methodology and meeting techniques extracted from interviews with some of today’s top designers. Some very actionable tips here, such as the UI-stack, that you will want to start applying right away.

324 pages, O’Reilly Media 2016

Get this book


The PM Library series “On my shelf” features Product Leaders from all over the world who are passionate about reading and sharing with the community. If you want to join the movement and share your reading list with others send us a message or fill out the following form. Let’s get better together 📚.

>> Recommend your favourite books here

PM Library

Over 200 curated books that everyone who builds products should read

Alexander Hipp

Written by

Product Manager at N26, Founder of PM Library, Co-Organizer of Product Tank Hamburg & Barcelona

PM Library

Over 200 curated books that everyone who builds products should read

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade