On My Shelf with Zoe Chew — Product Builder at whizzoe.com (Malaysia)
My name is Zoe Chew, product builder and consultant for US/APAC tech companies in product communication, user base discovery, and community content strategy. I’ve built apps that got featured on Product Hunt #1, Lifehacker, and Hacker Noon. My weekend project includes Product2kit, a no-code MVP shop.
On my shelf
How to Solve Big Problems and Test New Ideas in Just Five Days
by Jake Knapp, John Zeratsky & Braden Kowitz
The book provides a framework to quickly validate a new product or new feature ideas by narrowing down a target problem to solve, problem-solution hypothesis, mapping out the user journey, prioritizing features, prototyping, and running user research to collect data point before investing in engineering effort.
288 pages, Simon & Schuster 2016
Turn Your Everyday Insights Into the Next Big Thing
by Bernadette Jiwa
This book provides techniques for discovering product or startup ideas by leveraging intuition, understanding human emotions, unpack unspoken desires & needs in order to recognize opportunities that others have missed, and eventually building something people want.
208 pages, Portfolio 2017
How to Build Habit-Forming Products
by Nir Eyal
The author introduces a “hooked” framework — Trigger, Action, Variable Rewards, and Investment, and how to use behavioral design to drive user engagement & retention, LTV. I personally think this book is more suitable for feature development, post-MVP & UX growth ideas.
256 pages, Portfolio 2014
How Today’s Fastest-Growing Companies Drive Breakout Success
by Morgan Brown &Sean Ellis
A book on how to implement growth within organizations through engineering, designing, marketing, product management, and data analytics. The core concept is to identify your company’s North star, KPIs, metrics, design tests, launch experiments, measure success, and discover marketing channels.
320 pages, Currency 2017
Business Model Generation
A Handbook for Visionaries, Game Changers, and Challengers
by Alexander Osterwalder & Yves Pigneur
The book introduces tools and frameworks on how to design game-changing business models; create product strategy, analyze competitors, understand customers, distribution channels, revenue streams, and so on.
288 pages, John Wiley and Sons 2010
Our series “On my shelf” features product people from all over the world who are passionate about reading and sharing their best book recommendations with the community. If you want to join the movement and share your reading list with others send us a message. Let’s get better together 📚.