About
Published in
1 min readApr 24, 2017
“The Point of Struggle” is a double entendre where Point can be interpreted as both the moment in time when a struggle occurs or the meaning for the struggle. Here we dissect and seek to understand how the struggle inherent in user experience can and cannot be address with automation; specifically automation via artificial intelligence.
Who are we?
Kent White
Kent runs CXGroove a customer experience design consultancy.
David “Gonzo” Gonzalez
Gonzo is the CEO & Co-Founder of ZIFF.
