S01E08 — CX Stop asking why

In this episode Kent and David discuss the Job-To-Be-Done framework and how it informs the creation of world-class products built on great customer experiences. They dig into why asking “why” is a non-starter and how to get to the emotional attachment that drives adoption and loyalty.

Links:

• Kent White
• Bob Moesta on Critical Path
• Jobs-To-Be-Done #JTBD by Chris Spiek & Bob Moesta
• #JTBD also in Competing Against Luck by Clayton Christensen

Episode

Sponsored by: ZIFF