S01E08 — CX Stop asking why
Published in
1 min readMar 6, 2018
In this episode Kent and David discuss the Job-To-Be-Done framework and how it informs the creation of world-class products built on great customer experiences. They dig into why asking “why” is a non-starter and how to get to the emotional attachment that drives adoption and loyalty.
Links:
- Kent White
- Bob Moesta on Critical Path
- Jobs-To-Be-Done #JTBD by Chris Spiek & Bob Moesta
- #JTBD also in Competing Against Luck by Clayton Christensen
Sponsored by: ZIFF