S01E12 CX — The Recipe for Great Events

In this episode Kent White and David Gonzalez explore how to design experiences that actually connect. Great events are built using great recipes. Kent and David cover:

• Why most events based on speakers don’t lead to connection
• How to engage a large group of people through establishing a shared purpose
• Why creating friction strategically is critical to inviting connection
• The two ingredients to the best team-building exercises

Episode

Links

• It’s Not All About “Me”: The Top Ten Techniques for Building Quick Rapport with Anyone by Robin Dreeke
• Emotional Success: The Power of Gratitude, Compassion, and Pride by David DeSteno
• The Simplest Way to Build Trust by David DeSteno

Sponsor: ZIFF