Creative principles

The Pop Up Agency
The Pop Up Agency
Published in
2 min readSep 26, 2016
(This post was originally posted Sep 16th, 2013 on The Pop Up Agency)

It’s the baseline that enables our creative process to function and it is something that is agreed within the group to create an environment in which the people involved can feel safe and thrive.

A. Open mindset

The single most important and most underestimated part is mindset. The attitude one approaches a situation. Having an open outlook, attitude and beliefs is the key that empowers you to be as creative as you can.

Without it, your creativity will be compromised and limited.

Start with a mindset that allows you to create

B. Collaboration

It’s simple, it’s not about a lone wolf or a creative genius. By working collaboratively you can be more efficient, take advantage of multiple skill sets and accelerate projects and reach higher goals. Build on the ideas of others by adding onto their ideas. It’s vital to achievement at all levels

The answer lies in the many

C. Focus

It means having a clear goal, being present and having constraint. Contrary to the assumptions about creativity being free-thinking, no rules and unlimited options.

Focus enables speed and not the other way around

Until next time,
Remember that creativity is a mindset, not a skill and that we all possess it.

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The Pop Up Agency
The Pop Up Agency

Known for traveling the world & solving briefs in 48h. Creative process is at the ❤️of everything we do. #EveryoneIsCreative