4 Ways to Avoid Lowballing as a Freelance Writer

Companies earn far more than they pay you

Rachel Yerks
The Post-Grad Survival Guide

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Cartoon of two hands, one about to slap the other, with the word “no!” written between them. Background is blue.
Photo: Monstera/Pexels

Freelance writers often need to negotiate their rates. One-off blog posts, ongoing contracts, promotional work, and other assignments are all different and require unique pricing.

As a full-time freelance writer since November 2020, I have a few different strategies I use to negotiate my rates. I always keep these 4 considerations in mind when dealing with potential clients.

1. Discuss your client making their money back

I’m going to start with a personal example. I sell a profile/writing review service over on Fiverr. The goal of the service is to help clients earn more money writing each month by optimizing their work.

Many potential clients push back on the price, which is exceptionally low for the value. If a service is going to help your client earn more money than they are paying you, do not lower your price. Your product is valuable, and they are already getting a deal.

I like to remind potential clients that in terms of monetary value, they are coming out on top whenever they purchase from me.

If your goal is to help your clients succeed, they will earn more in the future than they will ever pay you…

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