How to Make $1,000+ Per Month With One Blog Post
A simple strategy for making money with a blog that you may not have considered.
At the beginning of 2020, I decided to run an experiment.
I had written a short nonfiction Kindle book and self-published it to Amazon. It was selling a copy or two per month at that point, and I wanted to see if I could increase my sales by writing a blog post to promote it.
I chose a topic for my blog post related to my book that I knew people were searching for on Google because it showed up in the “related searches” section at the bottom of the results page when I searched for my main topic keyword.
Here’s an example:
I created the post then added an image and a call to action to buy the book at the end. From there, I waited impatiently for a few days to see if my new blog post would improve my book sales.
Unsurprisingly, it did not.
As it turns out, it can take quite a while for a blog post to rank organically in the search engines, if at all. Therefore, no one was reading my content.
I knew about this going into the experiment, but the optimist in me thought maybe I’d get lucky.
Unfortunately, luck was not on my side, but I wasn’t about to give up.
Turning on Google Ads
There are four ways that I know of to increase traffic to a blog post:
- Wait for Google to rank it organically,
- Run an ad to it,
- Post it on as many social platforms as possible, or
- Send it out to your email list.
I’ve never really been into social media, so I don’t have a large following on any platform. I didn’t feel like waiting around for six months to find out if Google was going to rank my blog post or not. And this content would not have been relevant to my existing email subscribers.
So I decided to run an ad to it.
I logged into my Google Ads account and set up a simple text ad in about five minutes. The text ad merely stated the title and subtitle of the blog post.
Ten minutes later, my post was getting visitors.
My initial goal was to determine if the blog post would result in sales of my Kindle book. I set up a custom tracking link for my book inside of my Amazon Associates account to be certain about this.
If you’re not familiar with Amazon Associates, this is Amazon’s affiliate program. It only takes a few minutes to sign up for, and once you are accepted, you can promote any product on Amazon and earn a small commission when someone clicks your affiliate link and makes a purchase.
I set up a custom tracking link for this experiment by clicking on the main menu inside of my Amazon affiliate account and selecting “Manage Your Tracking ID’s.”
Next, you’ll see an option to “Add Tracking ID.”
Then you can type in a name for your custom tracking ID that you’ll remember.
Next, I went to the book sales page on Amazon, clicked the “Text” link option to get my affiliate link, and selected the tracking ID that I just created.
Then I added my link to the call-to-action at the end of my blog post, where I asked readers to consider purchasing my book if they wanted to learn more from me about the topic.
This would let me see all of the book sales attributed to the ads that I was running to my blog post vs. purchases by people who were finding the book on Amazon organically.
To my delight, it worked.
With the help of one simple Google text ad, I was selling several copies of my Kindle book each day.
But a new problem arose.
I was barely making a profit after subtracting the amount that I was spending on Google ads, so I had to come up with a way to increase the profitability of the page.
At first, I tried increasing the price of the book. I had been selling it for $2.99, which is a fairly normal price for most self-published Kindle books.
I increased it to $9.99 to see what would happen, and my sales dipped dramatically.
After testing a few more price points, I settled on $6.99. This seemed to be my sweet spot. I earned more per sale without sacrificing the sales volume too much, and my profits increased overall.
But, I still wanted to earn more from this blog post.
Amazon Affiliate Links
I started brainstorming additional ways that I could increase the income that I was making from my post.
I noticed that I had mentioned a few products and tools inside the post, giving way to an “ah-ha” moment.
All of the products that I had mentioned were available on Amazon, so I decided to add images of me using the products in my post along with my affiliate link so that my readers could purchase them on Amazon if they wanted to.
This was a win-win for both myself and the reader. I was able to increase the income that I was earning from the page without increasing my ad spend, and the post became an even more helpful resource for my readers.
Side Note: If someone clicks on one of your Amazon affiliate links, you’ll get a commission for ANY product that they purchase on Amazon within a 24-hour period — not just the product that you are promoting.
After I had everything set up, I started tracking my income and expenses daily. I did this using a simple Google spreadsheet. I wanted to monitor this experiment so that I could make changes quickly if I needed to.
For example, if the page was no longer profitable for some reason, I could turn off the Google ads right away to limit my risk of loss.
Here’s a summary of my Google ad spend, book sales, amounts earned through the Amazon affiliate program, and my net profit.
My net profit from this one blog post for the first 9 months of 2020 is as follows:
- January: $1,175.93
- February: $1,032.35
- March: $770.11
- April: $1,457.49
- May: $1,280.08
- June: $1,042.56
- July: $1,034.61
- August: $952.79
- September: $1,123.15
As of this article's writing on October 21, 2020, this one blog post has earned me a net profit (after ad spend) of $10,469.07.
Aside from monitoring my income each day, I haven’t had to do anything else to keep this going. It’s basically running on autopilot at this point, and the amount that I earn remains fairly consistent month after month.
I am hopeful that the income generated from this page will remain consistent for years to come. I have duplicated this same strategy on several of my other affiliate sites and have had profitable results.
I would encourage anyone struggling to make income with their blog to test this income generation strategy with their topic or niche.
It’s possible to earn a significant amount of income each month with just one blog post.
Yes, I did have the advantage of having my own Kindle book to sell. However, if you don’t want to write your own book, you could use an Amazon affiliate link to promote someone else’s book instead.
The key is to create content that is genuinely useful to your reader. If you can do that, your readers will want to buy your book to learn more from you and use the tools you recommend.
Using simple text ads is a great way to get your blog posts and in front of readers who may become customers. Track your results daily and optimize your post as you go to increase your net profit.