If You’re In A Job Search, You Need To Hear This

Photo: Smit Patel/Unsplash

A listener looking to make a career switch called into my weekly radio show on SiriusXM to ask if I could help hone his professional introduction. When I asked what he did for a living, he immediately confessed, “Well, right now I’m unemployed, but…”

Immediately I cut him off (something I rarely do), because unemployment is a temporary state and never a part of your brand (the…

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