The marketing world is radically changing: indie brands have become more efficient than top brands in a very small amount of time.
Top brands have lost control of their message and as a consequence, are becoming less relevant than ever, compared to smaller brands.
Superstar Makeup Guru Turned To Successful Business!
Huda Kattan has become one of the top beauty influencers in the world since launching her YouTube channel and blog in 2010. In 2013, she founded Huda Beauty with the help of her two sisters and husband.
It has since become the most talked about beauty brand on Instagram — reaching an impressive 24 million following on the social media platform. Her products became fan-favorites very quickly and she is now leading a wildly successful business empire!
The brand recently received a minority investment from a Private Equity firm which will help support the brand’s global expansion, as well as support other beauty and wellness brands financially with Huda Kattan’s help.
