Every month, we’re releasing the Earned Media Ranking of the Top 50 Beauty Brands loved by Micro-Influencers on YouTube. These rankings are based on the amount of views, videos published and engagement rate. You can download our December issue here!
Micro Influencers offer a more authentic voice, leading to more engaged audiences
There is now a clear delineation of behavioral, content, and product selection between the more well-known YouTube influencer stars and the thousands of emerging micro-influencers. The latter group of up-and-coming creators, unencumbered by brand restrictions or persuaded by financial incentives, represent a distinct digital market with its own unique audience.
