Each month, we’re releasing an Earned Media Ranking of the Top 50 Beauty Brands loved by YouTubers, based on their amount of views, videos published and engagement rate.
This ranking is pulled from our database, which collects data from YouTube videos about beauty, whether created by brands or creators. Unless stated otherwise, a “brand” refers to all the brand mentions in YouTube videos published by specifically Rising Beauty YouTubers over the last 30 days.
