Merci Handy partnered with Octoly to develop its presence on social networks and continue to develop its brand awareness through the Instagram community.
Since March 2016, the brand has proposed a wide array of products including new release products and two sneak previews. They have chosen to target a highly varied audience of influencers in terms of age, style and number of subscribers.
“Octoly has the biggest database of Instagrammers. Not to mention it’s a super simple, user-friendly platform where we can be totally independent and manage campaigns according to our needs and expectations.”
OBJECTIVES AND CHALLENGES
“Social networks are one of the main pillars of our marketing strategy. With Octoly, the goal is to recruit new influencers.
For some campaigns, they put exclusive new products on the Free Store one or two weeks before the official release in store. For others, they do previews with products only available on their e-shop. This strategy allows Merci Handy to generate visibility one month before the official launch. For these kind of strategic products, Merci Handy use promotional codes which allow them to track sales and know which influencers generate the best results.
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